Salesforce has announced the introduction of Einstein Vision for Social Studio, delivering AI-powered image recognition directly within Marketing Cloud’s social media marketing solution.
The new tool enables marketers to automate the discovery and identification of images, and respond appropriately.
Einstein Vision for Social Studio lets marketers uncover images relevant to their brand through four types of image libraries, including two million brand logos, 60 scenes, 200 foods and 1,000 objects.
Currently available for Twitter, companies can use Einstein Vision for Social Studio for consumer insights, brand tracking and social care:
Consumer insights
Companies now have visual data at their fingertips, getting a deeper understanding of their customers in order to make smarter business decisions.
For example, if a restaurant chain is considering adding a new menu item, it can use Einstein Vision for Social Studio to learn about trending options food influencers are sharing through images on Twitter.
Brand tracking
Marketers can analyse brand integrity, better understand reach and evaluate the effectiveness of social advertising campaigns.
For example, if a company sponsors a sporting event, Einstein Vision for Social Studio can detect when and how the company logo from that event is showing up in an image shared on Twitter.
Now, marketers can quantify the brand lift associated with sponsoring a particular event in a whole new way.
Social customer service
Marketers can monitor social feeds to understand where and how products are being used to deliver proactive social customer service.
For example, if an auto manufacturer has a recall for a defective glove compartment mechanism, Einstein Vision for Social Studio can uncover cases through images on Twitter.
From there, the marketing team can alert Salesforce Service Cloud to engage with customers for a resolution.
