Salesforce has announced the introduction of Einstein Vision for Social Studio, delivering AI-powered image recognition directly within Marketing Cloud’s social media marketing solution.
The new tool enables marketers to automate the discovery and identification of images, and respond appropriately.
Einstein Vision for Social Studio lets marketers uncover images relevant to their brand through four types of image libraries, including two million brand logos, 60 scenes, 200 foods and 1,000 objects.
Currently available for Twitter, companies can use Einstein Vision for Social Studio for consumer insights, brand tracking and social care:
Companies now have visual data at their fingertips, getting a deeper understanding of their customers in order to make smarter business decisions.
For example, if a restaurant chain is considering adding a new menu item, it can use Einstein Vision for Social Studio to learn about trending options food influencers are sharing through images on Twitter.
Marketers can analyse brand integrity, better understand reach and evaluate the effectiveness of social advertising campaigns.
For example, if a company sponsors a sporting event, Einstein Vision for Social Studio can detect when and how the company logo from that event is showing up in an image shared on Twitter.
Now, marketers can quantify the brand lift associated with sponsoring a particular event in a whole new way.
Social customer service
Marketers can monitor social feeds to understand where and how products are being used to deliver proactive social customer service.
For example, if an auto manufacturer has a recall for a defective glove compartment mechanism, Einstein Vision for Social Studio can uncover cases through images on Twitter.
From there, the marketing team can alert Salesforce Service Cloud to engage with customers for a resolution.
The Olympics has continued to deliver distraction in these uncertain times, which might be why Aussies keep tuning in! Peter Bol managed to win every Australian heart when he became the first Australian man in 53 years to make it to the 800-metre final at the Olympic games. Bol’s story is quite irresistible. Bol didn’t […]
Winning a gold medal at the Olympics is pretty glorious (we imagine), but it’s not quite as special as sharing an Instagram post about the win. So take a moment to feel for Jamaican sprinter Elaine Thompson-Herah, who was unceremoniously dumped from her Instagram account this week after she won two gold medals. Shortly after […]
Even as it celebrates its 200th birthday, legendary fashion brand Louis Vuitton is showing it still has some new tricks. August 4 marks the 200th birthday of French fashion designer Louis Vuitton. And while Mr Vuitton sadly passed away in 1892, as we know, the company he created lives on today as one of the […]
Musician, Rihanna, has officially become a billionaire and card payment provider, Dojo thinks it knows how. Earlier this week, Forbes, reported that Rihanna is now worth $1.7 billion, making the 33-year-old the world’s richest musician. Rihanna’s net worth doesn’t just come from her music career, sadly, smashes like Umbrella and Disturbia aren’t enough to get you into […]
Last night’s night games (try saying that three times quickly) peaked at 1,791,000 viewers – just shy of the 1.8 million mark, but impressive none the less. The Wednesday games had some big moves for Australia: Peter Bol, our first contestant in the men’s 800m in 50 years, had an incredible run (literally), nabbing fourth, […]
News Corp journalist Sharri Markson has lashed out over Google’s decision to suspend the Sky News YouTube account for seven days, labelling it a violation of free speech. Speaking on Fox News show Tucker Carlson Tonight, Markson discussed the ban. “Sky News, the entire news network in Australia, has been censored by YouTube for an entire […]
Barbie has released a range of COVID-19’s female heroes, celebrating the women that have helped the world during the pandemic. In recent years Mattel has moved away from just immortalising Barbie and her slew of glamorous celebrity friends. Could we ever forget Cher Barbie? Seemingly, in an attempt for the toymaker to become ‘woke’, it […]
Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]
Brianne West is the founder and CEO of Ethique, a New Zealand-based sustainable, plastic free and cruelty free skin and hair care range. West sat down with B&T to explore what genuine environmental sustainability looks like, and how brands can better respond to eco-conscious consumers. B&T: Why are we seeing a rise in eco-conscious consumption? BW: […]
Blis has today revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trend data around consumer mood to analyse behaviour during the COVID pandemic. The dashboard also now tracks consumer movement over a rolling 13-month period, across 18 retail and lifestyle sectors […]
Following the success of Series One: Grey Nomads, Australian Seniors has launched the second series of the Life’s Booming podcast – Dare to Date. Hosted by James Valentine (pictured with guests Liz and Barry), Life’s Booming explores the incredible stories and addresses topics important to Australians over 50. Series two titled Dare to Date is a six-part series that covers real-life love, […]
The evolution of app technology has radically changed the way that marketing and advertising agencies work. Tech is king, with the average business now using 88 apps per customer according to research from the identity platform, Okta. So if your agency is running a software app stack, why are you not managing your agency expenses […]
World-leading conversational agency VERSA has bolstered its team with two senior appointments in response to growing uptake in conversational AI technology across various sectors. Vanessa Tout has been appointed global head of client partnerships and growth, while Michael Oso-Hughes comes on board as design director. Tout joins VERSA CEO Kath Blackham and managing director Michael […]
Engagement marketing agency, Banter, has hired Patrick Rutkowski as Creative Technologist, to further bolster the digital and innovation side of the business. Rutkowski joins Banter after having spent the last five and a half years at independent creative agency, The Hallway where he was most recently creative technologist working with the likes of Rheem, Tourism […]
Havas Media Group Australia and New Zealand chairman Mike Wilson will step down after eight years with the agency at the end of August. Wilson will continue to act as a consultant to the business on key projects. Wilson launched Havas Media Australia as founding CEO in 2013, before stepping into the newly-created role of […]
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]