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Reading: SailGP Extends Partnerships With Foxtel Group & SBS For 2025 Season
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B&T > Advertising > SailGP Extends Partnerships With Foxtel Group & SBS For 2025 Season
Advertising

SailGP Extends Partnerships With Foxtel Group & SBS For 2025 Season

Staff Writers
Published on: 19th November 2024 at 11:18 AM
Edited by Staff Writers
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SailGP has confirmed its broadcast offering for Australian viewers, announcing renewed partnerships with Foxtel Group and SBS for the upcoming 2025 Season.

The partnership extensions come after SailGP recorded a total dedicated broadcast audience of more than 200 million across 212 territories around the globe.

When the KPMG Australia Sail Grand Prix | Sydney returns on 8-9 February, Australian viewers will experience the action unfold on Sydney Harbour with SailGP’s broadcast available live on both Foxtel and Kayo Freebies via Kayo Sports, and on SBS and its free streaming service SBS On Demand.

The remainder of the 2025 Season –including the opening Emirates Dubai Sail Grand Prix, presented by P&O Marinas, on 23-24 November – will be live on Foxtel and Kayo Freebies, with a dedicated highlights programme on SBS.

“We’re really excited to build on the success of last season by extending both of our hugely valuable local broadcast partnerships, giving Australian viewers greater access to SailGP for the 2025 Season. The KPMG Australia Sail Grand Prix | Sydney is our longest-standing event and just as our F50s continue to deliver a stunning spectacle on the iconic Sydney harbour, our Australian fans will be able to witness our industry-leading broadcast on Fox Sports and SBS,” said global head of broadcast & media, SailGP, Tom Gracey.

“We have a long-standing partnership with SailGP having brought all the high-speed and high-tech on-water action from this exciting sailing competition to our premium audiences across Australia since its inception in 2019. We’re pleased to be renewing the partnership, working with them to elevate the profile of their competition and its athletes and giving Australians free and easy access to our coverage via Kayo Freebies,” added Foxtel Group head of sport & content partnerships Nic Goard.

“SailGP is one of the world’s fastest-growing sports properties and we’re excited to be once again broadcasting the KPMG Australia Sail Grand Prix | Sydney, live and free on the SBS network and SBS On Demand. Offering local audiences a front row seat to all the thrilling catamaran action across our iconic harbour, event highlights will be available to stream on SBS On Demand,” said SBS director of sport, Ken Shipp.

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TAGGED: foxtel group, KPMG, SailGP, SBS
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Fredrika Stigell
By Fredrika Stigell
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Fredrika Stigell is a former contributor at B&T, where she reported on culture across a wide range of sectors including media owners, experiential agencies, sustainability, fashion and beauty, pharmaceuticals and healthcare, and universities.

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