Australian-founded technology company SafetyCulture has unveiled its biggest Australian Open campaign to date, returning as the tournament’s official workplace operations partner for a sixth consecutive year.
The 2026 in-house campaign represents SafetyCulture’s most ambitious Australian Open activation yet, spanning television, out-of-home, digital, and social, and celebrating the people and work behind the scenes that power one of the world’s most complex live sporting events.
The hero TVC places a spotlight on the unsung operational teams behind the Australian Open, elevating their roles alongside the athletes they support and reinforcing SafetyCulture’s role in delivering the event.
Tennis Australia has relied on SafetyCulture’s platform since 2017 to support critical operational workflows across the Australian Open, naming the company an official sponsor in 2021. It has expanded its use of SafetyCulture year-on-year to reduce complexity, keep standards consistent and keep teams informed.
“There’s nothing like the Australian Open, and we are incredibly proud of our long-standing partnership with one of the world’s premier sporting events. This campaign shines a light on the teams working behind the scenes to deliver a world-class experience at an extraordinary scale, and reflects the trust Tennis Australia places in SafetyCulture to help the event improve year after year,” said Hamish Grant, chief marketing officer, SafetyCulture.
From court inspections and warehousing to vehicle logistics, team onboarding, retail operations, and real-time analytics, SafetyCulture supports daily decision-making across the Australian Open—from production bump-in, through to delivering an exceptional experience for the 1.2 million visitors at Melbourne Park.
“Grand Slams come with an extra level of scale and quality. Getting it right takes preparation, and SafetyCulture helps us bring clarity to execution in many ways,” commented Roddy Campbell, director of partnerships and international business, Tennis Australia.
“We’re expanding the uptake of SafetyCulture every year on an operational level. For next year’s tournament, we’re always looking for ways to improve and evolve. SafetyCulture will be a part of that.”
The sponsorship campaign is live now on TV, OOH, digital, and social.
Credits:
Chief Marketing Officer: Hamish Grant
Head of Brand: Ash Sorensen
Creative & Production: SafetyCulture
