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Reading: Sadoun Addresses The Troops In New Video: Publicis Has “Exhausted Everything That Home Working Can Teach Us”
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B&T > Advertising > Sadoun Addresses The Troops In New Video: Publicis Has “Exhausted Everything That Home Working Can Teach Us”
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Sadoun Addresses The Troops In New Video: Publicis Has “Exhausted Everything That Home Working Can Teach Us”

Staff Writers
Published on: 1st October 2020 at 9:39 AM
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Publicis Groupe supremo Arthur Sadoun has addressed the holding company’s 84,000 global staff in a new video that is (A) hopeful of a COVID vaccine and (B) encourages staffers to ultimately return to the office.

The video was filmed in Publicis’ Chicago offices and Sadoun said that the global network had “exhausted everything that home working can teach us” and is now banking on a vaccine to get everyone back to the office to “unleash our potential”.

Until a vaccine can be found, the 49-year-old CEO has said that employees are free to continue to work from home, however, he stressed he didn’t want Publicis to become a “Zoom company”.

In the video, Sadoun revealed that all of its employees in China had now returned to the office, one-in-five for Europe and only three per cent in the US. Australia didn’t get a mention.

He added that there was no “one size fits all” approach for Publicis Groupe during the pandemic, where 60 per cent of employees are single or living alone, 25 per cent have young kids at home, and 30 per cent are under 30.

Sadoun also stressed that it was one of management’s priorities to make sure that the holding group’s younger employees didn’t “become invisible” and lose the chance to develop their careers.

Check out the six-minute-plus address in full below:

 

 

 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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