Australian technology company, Runnit, has launched an AI-native operations platform designed for in-house marketing teams and creative agencies. It promises to generate complete project plans, recommend resourcing and automate operational processes from a single creative brief.
The new platform will enable organisations to automate planning, streamline workflows and improve operational efficiency, without sacrificing creative quality.
The platform uses an organisation’s existing knowledge, including briefs, brand assets, workflows, project history, team capabilities and client information.
Developed by Australian software engineer and founder of Runnit, Mark Tolson, the platform was built after observing how much valuable organisational knowledge inside agencies and marketing teams remains locked away in disconnected systems, documents and individual experience.
“Marketing teams have embraced AI for content creation, but operationally most organisations are still working exactly as they did before,” said Tolson.
“AI only becomes transformational when it understands the context of how your organisation actually works and that’s what Runnit was built to do. Instead of asking teams to start from scratch every time a project begins, we use the knowledge they already have to automate planning, improve resource allocation and remove much of the operational friction that gets in the way of creating great work.”
Runnit has already been successfully integrated into businesses across Australia and New Zealand who are seeking to use AI as part of a broader transformation strategy.
“Runnit’s capability to understand the operational realities of running our client’s businesses has already resulted in significant monthly savings on licensing costs and internal administration time allowing teams to focus on strategic and creative work, rather than mundane admin tasks,” Tolson added.
“Using Runnit made us realise just how much of our time was disappearing into planning, scheduling and so much of the production admin that quietly accumulates around every job,” said Subversus co-founder Tanya Babić
“It’s has become like another member of the team, keeping track of schedules, chasing outstanding items and helping us prep for shoots. It lets us harness AI in a meaningful way, without having to juggle a dozen different tools ourselves.”
