Love Island Australia Season 7 is getting a spirited upgrade. Besa mi vino, the wine-based ready-to-drink brand born in California that’s now debuting in Australia, and NEFT Vodka will be the official on-screen beverage sponsors when the new season premieres on October 27, 2025.
Making its first international launch after shaking up the hard seltzer scene in the U.S., Besa brings is landing in Australia with domestically made bold flavours that are low-calorie, no added sugar and gluten-free. The launch kicks off with Passionfruit Hard Seltzer (8 per cent ABV, zero sugar), a limited-edition Love Island Australia collaboration made with Australian wine and locally sourced ingredients. Distributed by JQWS, it is now available at select Dan Murphy’s locations.
This marks the beginning of a larger partnership with ITV’s Love Island. Last year, Besa co-created the “Spin the Botella” party game, which became a fan-favourite moment on Love Island All Stars and Love Island USA, generating widespread social media buzz. Now, Besa will introduce its first co-branded beverage on Love Island Australia, Season 7, premiering on Channel 9.
“Besa is about creating unforgettable moments—whether at a party, a rooftop in Los Angeles or now on Love Island Australia,” explained Tori Brodsky, Besa mi vino CEO. “Launching in Australia with a locally made product and such a fitting collaboration is the perfect next step in our growth.”
Since its relaunch in Australia earlier this year, NEFT Vodka is excited to grow its brand nationwide with BESA, by adding Love Island to its growing sponsorship portfolio alongside NEFT Vodka’s global partnership with the Visa Cash App Racing Bulls Formula One Racing Team. NEFT will be featured throughout the season, supported by in-show integrations and cross-platform activations.
Backed by a nationwide campaign of ads and billboards aligned with the season premiere, NEFT is more than just on screen, it’s everywhere. Also distributed by JQWS, NEFT Vodka is available nationwide at more than 800 Dan Murphy’s and BWS locations, making it easy for fans to enjoy alongside the Islanders.
“Love Island has a way of capturing the cultural conversation, and being part of that nightly ritual—sipping NEFT and Raising It Up on screen with the Islanders—is the perfect way for us to continue building on the incredible momentum NEFT has already seen in Australia this year,” added Jeff Mahony, CEO at NEFT Vodka. “The show is a phenomenon, and NEFT is now there for the shared moments, both on screen with the Islanders and at home with fans nationwide.”
Since February, Besa has been laying the groundwork for its Australian expansion, with additional SKUs and live activations planned through 2026. Together, Besa and NEFT will fuel shared moments on screen and off, setting the tone as the must-have drinks for an Aussie summer.
