How The Royals Won B&T’s People & Culture Award

Photography by andre&dominqiue

As you should very well know, we recently held our annual B&T Awards at Sydney Town Hall – and boy was it a cracker, complete with bubbles, trophies and a DJ set from The Presets.

The sell-out event saw over 800 of the industry’s best deck themselves out and celebrate the Aussie advertising, marketing and media industry.

36 shiny trophies were handed out on the night, and you can check out all the winners right here. Plus, find all the snaps from this year’s awards herehere and here.

One of the most coveted awards on the night (aside from the obvious Grand Prix, which went to The Monkeys this year) was the People & Culture award – one for under 100 employees and one for over 100 employees, sponsored by Tonic Health Media.

The Royals were the victorious in the under 100 employees category, but what exactly makes its people and culture so good?

With clients including Spotify, Google and Australian Super, this independent Aussie agency has grown enormously since it’s conception – and promises all staff to “cultivate their curiosity”.

This is done through The Royals Academy, an all-new learning and development program, contributing to the personal and professional growth of every Royal with training courses, structured Academy sessions (with internal and external speakers), performance reviews, inspiration sessions and #MostInterested days – sending one Royal each month to do something new to encourage an openness of thinking, from flying trapeze to  beekeeping.

The Royals also have a 50:50 male to female ratio, and employees hail from 15 countries, speak 12 languages and span three generations.

They also have one of the highest engagement scores around – measured by Culture Amp, an independent all-staff survey which covers motivation, recommendation, pride, present and future commitment.

The current Australian industry benchmark average is 67 per cent. The Royals most recent score was 90 per cent.

The Royals also have a 100 per cent return rate among working mums, and offer unlimited compassionate leave for grieving colleagues. Plus, every year, the entire agency is taken on a three-day Royal UNconference to thank employees and build team morale.

Tonic Health, sponsors of the category, said The Royals encapsulate everything an agency needs to win in the People & Culture category – and we can’t thank Tonic Health enough for sponsoring.

“As a company who believes our people are our greatest asset, the Tonic Health Media team would like to congratulate The Royals on winning this fantastic award,” a spokesperson said.

B&T Awards 2018 sponsor block


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B&T Awards Best People & Culture award the royals tonic health media

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