Women’s snow and surfwear brand Roxy has unveiled a new global campaign celebrating the empowerment of women in action sports and beyond.

The brand taps into their well-renowned surf and snow athletes, including Stephanie Gilmore, Dara Howell, Lisa Andersen, and Torah Bright, as well as celebrities such as Hailey Baldwin, Martha Hunt, and Chanel Iman, to help promote a message of strength and support to young women of any age, sport or dream.

Social media star Mimi Elashiry joins Roxy to launch the campaign, along with Byron beauty Olive Cooke, Natascha Elise, Montana Lower, Hannah Perera, Cait Miers, and many more inspiring women who all have shared what #MakeWavesMoveMountains means to them on Instagram.

 

Through my own experience of ectopic pregnancy almost a year ago now, I would love to inspire woman around the world to be confident in their own skin, to lift each other up, raise awareness in womens reproductive health & to love themselves scars and all @roxy #makewavesmovemountains

A post shared by OLIVE ROSE COOKE. (@olivecooke) on Feb 15, 2018 at 12:27pm PST