Women’s snow and surfwear brand Roxy has unveiled a new global campaign celebrating the empowerment of women in action sports and beyond.
The brand taps into their well-renowned surf and snow athletes, including Stephanie Gilmore, Dara Howell, Lisa Andersen, and Torah Bright, as well as celebrities such as Hailey Baldwin, Martha Hunt, and Chanel Iman, to help promote a message of strength and support to young women of any age, sport or dream.
Social media star Mimi Elashiry joins Roxy to launch the campaign, along with Byron beauty Olive Cooke, Natascha Elise, Montana Lower, Hannah Perera, Cait Miers, and many more inspiring women who all have shared what #MakeWavesMoveMountains means to them on Instagram.
To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]
Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]