Women’s snow and surfwear brand Roxy has unveiled a new global campaign celebrating the empowerment of women in action sports and beyond.
The brand taps into their well-renowned surf and snow athletes, including Stephanie Gilmore, Dara Howell, Lisa Andersen, and Torah Bright, as well as celebrities such as Hailey Baldwin, Martha Hunt, and Chanel Iman, to help promote a message of strength and support to young women of any age, sport or dream.
Social media star Mimi Elashiry joins Roxy to launch the campaign, along with Byron beauty Olive Cooke, Natascha Elise, Montana Lower, Hannah Perera, Cait Miers, and many more inspiring women who all have shared what #MakeWavesMoveMountains means to them on Instagram.
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]