Australian heritage brand Rossi Boots has appointed 10 Feet Tall as their new creative agency of record.
Throughout their collaboration, 10 Feet Tall and Rossi Boots will work together closely to redefine Rossi Boots’ brand strategy, creative direction and media strategy, in addition to media planning and buying.
Later this year and after a lengthy strategy process, 10 Feet Tall will launch Rossi Boots’ first big brand campaign after a century of doing business.
This campaign will aim to relaunch the Rossi Boots brand in Australia and position it for global expansion. The creative is set to embody a no-nonsense approach to fashion & footwear that reflects the no-frills nature of the brand and those who wear it.
Joseph Meseha, founding partner and managing director at 10 Feet Tall, said: “We feel honoured to breathe new life into this legendary Australian label. Helping important brands like Rossi Boots earn the market share they deserve is something I’m truly passionate about.”
Caroline Elliott, Rossi Boots CEO, said: “We are excited about bringing the Rossi Boots brand back to life” “As one of the great Australian heritage brands, we look forward to making Rossi the go-to boot, for both an Australian and global customer”.
