Despite closing its Australian doors almost two years ago, local music publisher The Brag Media has announced it will revive US rock title Rolling Stone in a re-launch slated for early 2020.
However, it doesn’t appear a print edition on the cards, a media statement today stating the launch would include “premium content across a wide range of platforms including digital, social, podcasts, custom, video, merchandising, events and more”.
The partnership, under a license agreement with Rolling Stone’s parent company, Penske Media Corporation, marks the brand’s 10th international edition.
The international edition will feature original as well as syndicated Rolling Stone content most relevant to the Australian audience. Local content strategy will be led by Poppy Reid, managing editor, and Tyler Jenke, editor.
Commenting on the Aussie return, Gus Wenner, president and chief operating officer, Rolling Stone, said: “This new partnership in Australia, where Rolling Stone has a rich history, allows us to give readers in this important market access to the brand’s unparalleled editorial content and world-class live events.”
Brag Media CEO Luke Girgis added:“Rolling Stone is the most iconic music brand of all time and has meant so much to music, entertainment, and politics for over 50 years. We are extremely privileged to have it join The Brag Media family.
“The Brag Media will not only launch an Australian vertical on rollingstone.com, but we will also be representing all the Rolling Stone Australian audiences across the international sites and social media accounts.”
In addition to Rolling Stone, The Brag Media publishes Tone Deaf, Don’t Bore Us, The Brag, The Industry Observer.