After deciding not to have a pitch process, Rockwear has picked 72andSunny to transform its brand.
72andSunny will develop a new brand strategy and identity for the activewear company and help it reach a new generation of active Aussie.
The appointment comes after an exhaustive search of Australian design and creative agencies but without a competitive pitch.
Natalie Lenton, GM Rockwear, says, “We were really impressed by the quality and brand experience of the 72andSunny team but most importantly they felt like an agency that we could work in close partnership with”
Ross Berthinussen, President 72andSunny ANZ, says, “The Rockwear brief really spoke to us, the company has been incredibly successful to date and is now looking to transform the brand and business to attract a new generation of customers and fuel the next stage of growth. We also have a great connect with the Rockwear team, it feels like we share a lot of the same values and will have a heap of fun working together”.
