B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Thinkerbell
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Robo-Journalism Is On the Rise But Half Of Aussies Prefer Human-Written Stories  
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Robo-Journalism Is On the Rise But Half Of Aussies Prefer Human-Written Stories  
Media

Robo-Journalism Is On the Rise But Half Of Aussies Prefer Human-Written Stories  

Staff Writers
Published on: 1st February 2019 at 10:36 AM
Staff Writers
Share
3 Min Read
SHARE

a new survey conducted by Hotwire Australia has found that while 59 per cent of Australians think they have likely read articles written by robots, almost half are more inclined to read stories written by human journalists.

The survey looked at Australians’ opinions on robo-journalism and news consumption habits, finding that as a nation, we are fairly divided when it comes to reading stories written by robots.

It found that while robo-journalism is on the rise, ethical issues and content quality remain important to many Australians.

Nearly half of people feel the internet and smartphones have harmfully affected journalism, with 51 per cent seeing moral issues with stories prepared by robots.

However, further insights from the survey show that 57 per cent of people would read a story written by a robot journalist if it was free.

Yet a significant 86 per cent of people felt if a story was written by a robot, it should be clearly disclosed.

Hotwire Australia managing director Mylan Vu said: “While some publishers may view robo-journalism as a potentially cost-efficient alternative to hiring journalists, it’s clear the public still sees a valuable role for journalists to play in delivering news, driving debate, and sharing expert knowledge.”

While robo-journalism is more popular amongst younger Australians with 38 per cent of 25-34 year olds interested in reading robo-generated news, most of the population prefer to read stories written by humans and still value the work of journalists.

Hotwire Australia’s senior content manager Louise Morrisey believes the report reveals plenty of key takeaways for businesses and how they can better align their content strategies with the views of the Australian public.

She said: “Corporate communications teams can also take learnings from the fact Australians are eager for a human perspective in news.

“The evolution to a more automated era is inevitable, but Artificial Intelligence and robots are not yet able to completely replace skills such as the ability to contextualise analysis, share points of view, add unique perspectives, and empathise.

“This is where the ‘human element’ can bring priceless value,” added Vu.

“The challenge for media outlets in the near future will be to find the balance between raw and fact-based news that can be automated, while ensuring Australians still receive enough investigative and analytical journalism.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: artificial intelligence, future of journalism
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

FISHER Taps Grammy-Nominated Producer Chris Lake For Pop-Up Gig in Sydney Via Liquid I.V., TEG, FleishmanHillard, Live Agency & RIFLE
20/05/2025
Cookies May Linger, But Aussie Consumers Are Already Moving On
20/05/2025
Ogilvy Network ANZ Unites Social & Influence Expertise Under Social@Ogilvy Banner
20/05/2025
Customer Vs Employee Value Propositions: The Disconnect & How To Fix It
20/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?