Roadshow wanted to let Australian skateboarder’s, urban dwellers and artists know that the Home Ent Release of Suicide Squad was out. Given the “too cool” attitude of this segment, we had to do this in a subtle way where these people will view a cool content piece and see the messaging at the end, rather than in your face advertising.
HooZu were responsible for hiring the appropriate film crew and lighting, talent casting, location scouting, and all other elements of film production. We were also responsible for amplifying the content.
Our idea was to gather a “squad” of skaters at an abandoned warehouse full of graffiti, appealing to all main target demographics and also takes on the Suicide Squad DNGAF ethos as we had to trespass to get in the abandoned old flower nursery!
Using elements of the film, but not being too heavy handed and not copy anything from the film – which was a restriction from Warner Bros – we spray painted the Iconography of the film on the walls, as well shot the skaters under Joker coloured lights. We also licensed an Etta James song that appears in the actual Suicide Squad movie – and we managed to also get a visit from the QLD police!
To target artists we commissioned an ex pro skater turned Graffiti artist to paint The Joker, which we gave away via SLAM skateboarding website.
The result was one main 2min30sec edit, plus two 40sec teaser edits for social for “Assemble The Squad”. As well as that we produced a 1min video of the creation of the Joker spray paint artwork which was also shared around by skaters and artists alike.
HooZu utilised our influencer network to drive awareness of the video and drove people to view the clip on one of the several Skateboarding and Lifestyle websites who posted the video.
The video has now had over 60,000 views (AU only) in three weeks, which makes it a huge success given the niche targeting, and proves to be a great way to get a message in front of an extremely hard to reach audience.
Thursday night’s Home and Away double feature won entertainment, according to OzTAM’s metro data. The standard episode had 599,000 viewers, while Home and Away – Late (alas, not a raunchy late night spin-off) had 552,000, putting them both on top of entertainment. Gogglebox, which had been dominating Thursday nights, came third for entertainment after Home and Away with 529,000 viewers. […]
In an attempt to lift the lid on the “secret sauce” of scientific media buying and give marketers the tools to talk the language of CFOs and CEOs Atomic 212° founding partners Claire Fenner (main photo) and James Dixon (pictured below) have co-authored a new book, How to do Effective Media: Media planning as a […]
Lil Nas X might be the most marketing-savvy pop star we’ve ever seen. His latest music video, which features condom brand Durex, is a testament to that. Lil Nas X is the king of stunts, from Nike X Satan shoes to declaring he was ‘pregnant’ with his debut album. His new music video for his pop ballad […]
The days of searching for the right phone charger could be coming to an end, with the European Union proposing a standardised cord for Apple and Android devices alike. Under the European Commission’s new proposal, all smartphones, tablets, cameras, headphones, portable speakers and handheld videogame consoles on the market must come compatible with a USB-C […]
Denver in Colorado isn’t all stunning snow-capped vistas and imposing Rocky Mountains, the city also boasts a rather thriving art scene. Newest on the block is immersive art exhibit called Meow Wolf Convergence Station. And if this promo video is any indication, it’s a whacky place indeed. To get more visitors in, Convergence Station enlisted […]
The Australian Commercial Radio Awards (ACRAs) will be held as a live event on Sunday, February 13, 2022, event organiser and industry body Commercial Radio Australia has announced. The decision to delay the red-carpet event from its original date of October 30 will allow time for corporate events and interstate travel to resume once government […]
UK vegan snack brand, The Primal Pantry, has been threatened with legal action by corporate chocolate company Mondelez International over the colour of its packaging. The Primal Pantry recieved a letter from Mondelez asking it to “cease and desist” selling its Cocoa Real Food Bars in the EU, or face legal action. Mondelez, according to […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
Today Mars Food Australia has announced that Ben’s OriginalTM rice products are available in new packaging at Australian retailers nationally. The arrival of Ben’s OriginalTM on retail shelves will be supported by an integrated campaign to drive awareness of the new brand. The “Everyone’s Original” campaign focuses on the brand’s vision of inclusivity that celebrates […]
Agnes Media has appointed former Qantas marketer Jan Consul as senior performance manager, as the independent Sydney agency continues to record significant client growth. Consul will lead the programmatic trading and social management at Agnes Media and has extensive experience in digital performance marketing gained from a career spanning the Philippines, Singapore and Australia. After […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]