Kiwi comic Rhys Darby is much like half-a-cup of sugar and a knob of butter – add it to anything and it will always taste better.
Take Darby’s new work for Kiwi telco 2degrees which is so gloriously insane you’re actually not entirely sure what the hell’s going on.
Darby – of Flight Of The Conchords fame – returns with a new instalment of the ongoing series for the telco firm.
The new work – viaTBWA\NZ – sees Darby trying to make “sense” of the internet, however, he mistakes it for “scents” and hilariously sets about trying to turn the internet into a scented candle!
To add to the madness, Darby will also release a candle a week for seven weeks unveiling a new scent from the far reaches of the internet. The candles are a wax bust of Rhys himself and Kiwis are able to register to get their hands, and noses, on this range of internet scented candles.
Check out the fun below which, again, proves when it comes to comedic ads, Kiwi agencies are unrivalled.
Commenting on the work, TBWA\NZ’s ECD Shane Bradnick said: “TBWA launched 2degrees with the much-loved Rhys commercials 10 years ago, helping make 2degrees one of New Zealand’s favourite brands. While 2degrees started out making prepay fairer, over the years they have bought their Fight for Fair to all telco offerings – including Business and Broadband. So it wasn’t fair that so few Kiwis knew about 2degrees Broadband and there was only one guy who could help us fix this – so we are bringing Rhys back one last time.
“Rhys was a good sport throughout the whole campaign, bringing his classic 2degrees humour and even letting us 3D scan his head at his LA home, so his unique range of 2degrees internet scented candles can be offered to all of New Zealand.
“There’s nothing like a pun to help lighten New Zealand’s mood and no one else who could deliver it quite like this. It just made scents to us,” Bradnick said.
Agency: TBWA\Group NZ
Production Company: Eight
Director: Steve Saussey
Audio: Franklin Road Audio
Media Agency: IKON
PR Agency: Porter Novelli
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