Carat has been re-appointed as the media agency for Revo Fitness in a three-year deal, extending a partnership that has supported the brand through significant national growth.
The extended partnership comes as Revo continues to accelerate its mission of making quality fitness accessible.
In 2025, the brand opened more than 20 new gyms nationwide and expanded its footprint across the nation through the acquisition and rebrand of Victoria’s Crunch Fitness locations into the Revo network.
Supporting this, Carat’s Western Australia team has driven the media strategy behind membership growth, high-impact launch campaigns and coordinated multi-state market entries.
Revo Fitness chief marketing officer Bec Smith said: “Revo is on a mission to make quality fitness affordable and accessible to all Australians. Over the past three years, we’ve scaled rapidly in line with that ambition and when you’re opening gyms at pace, you need a media partner who can deliver with consistency and impact.
“Carat has been a trusted extension of our team, and we’re excited to continue building on the momentum we’ve created together.”
Carat will continue to manage media planning and buying across Revo’s national footprint, with a brief that balances membership acquisition, retention campaigns and brand positioning as the fitness sector consolidates.
Carat client partner Charles Dangibeaud said: “Revo moves quickly, which means the media strategy needs to be equally responsive. We’ve been really proud of the partnership we’ve formed with Revo and so excited to be continuing to act as an extension of their team. This extension gives us the runway to think longer term about where the brand goes next, whilst maintaining the agility that made the relationship work in the first place.”
Carat Western Australia managing director Jim Groves said the re-appointment reflects the agency’s capability in supporting clients through growth phases.
“Revo could have gone to market, but they chose continuity. That says something about the partnership we’ve built and the results we’ve delivered. We’re looking forward to the next chapter.”
The extension will see the partnership run up until 2029.
