US cosmetic giant Revlon has retained WPP’s Grey as its global creative agency and MediaCom for its global media.
The Revlon range includes brands such as Elizabeth Arden,Charlie, Curve, Elizabeth Taylor, and other beauty lines like Cutex.
There was reportedly no formal review of the business’ media or creative.
Commenting on the move, Revlon’s CEO Fabian Garcia said in a statement: “Grey has a long track record and deep expertise in the beauty industry.
“Additionally, we have expanded the scope of MediaCom, with whom we were already working and they will now serve as the global media agency of record for all planning and paid media buying across all brands.”
Grey’s global CEO Jim Heekin commented: “I wanted to share the terrific news that Grey has been selected as the global creative agency of record for Revlon, one of the world’s leading global beauty companies with sales in 150 countries.
“We will provide integrated communications services including traditional and digital advertising, promotion and activation marketing.”
