B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Spotlight on Sponsors
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Retail Food Group’s Chief Digital Officer Joins Marketo
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Retail Food Group’s Chief Digital Officer Joins Marketo
MarketingTechnology

Retail Food Group’s Chief Digital Officer Joins Marketo

Staff Writers
Published on: 20th August 2018 at 12:45 PM
Staff Writers
Share
2 Min Read
SHARE

Marketing software provider Marketo has announced the appointment of Kevin Wordon as its strategic engagement consultant for Australia and New Zealand.

Wordon joins Marketo from Retail Food Group, where he was chief digital officer – a global role which spanned eight consumer brands and commercial businesses.

Prior to this, Wordon was the global head of digital for Flight Centre Travel Group, where he oversaw the digital transformation for the company’s eight corporate brands. He has also held roles at City Beach, Eagle Boys Pizza, Westfield, and Macquarie Leisure.

Wordon will use his extensive experience in digital transformation to work alongside Marketo customers, helping them lead their organisations’ digital strategies.

Will Griffith, managing director of Marketo in Australia and New Zealand, said: “We are so thrilled to announce that Kevin is joining the team.

“Kevin has successfully spearheaded digital transformation at a wide variety of leading Australian enterprises, making him the perfect partner for CMOs in the region.

“In his role as strategic engagement consultant, Wordon will help Marketo customers navigate the complexities of digital strategy and transformation to deliver the best possible result.”

Commenting on his appointment, Wordon said: “It’s an exciting time to be a part of the Marketo ANZ team. I cannot wait to start working with local CMOs to help them transform the way they engage with customers and prove their organisational impact.

“Enterprise digital and marketing transformation is such an exciting place to be right now, and I can’t think of a more dynamic place than Marketo to explore this.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: marketo
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?