Marketing software provider Marketo has announced the appointment of Kevin Wordon as its strategic engagement consultant for Australia and New Zealand.

Wordon joins Marketo from Retail Food Group, where he was chief digital officer – a global role which spanned eight consumer brands and commercial businesses.

Prior to this, Wordon was the global head of digital for Flight Centre Travel Group, where he oversaw the digital transformation for the company’s eight corporate brands. He has also held roles at City Beach, Eagle Boys Pizza, Westfield, and Macquarie Leisure.

Wordon will use his extensive experience in digital transformation to work alongside Marketo customers, helping them lead their organisations’ digital strategies.

Will Griffith, managing director of Marketo in Australia and New Zealand, said: “We are so thrilled to announce that Kevin is joining the team.

“Kevin has successfully spearheaded digital transformation at a wide variety of leading Australian enterprises, making him the perfect partner for CMOs in the region.

“In his role as strategic engagement consultant, Wordon will help Marketo customers navigate the complexities of digital strategy and transformation to deliver the best possible result.”

Commenting on his appointment, Wordon said: “It’s an exciting time to be a part of the Marketo ANZ team. I cannot wait to start working with local CMOs to help them transform the way they engage with customers and prove their organisational impact.

“Enterprise digital and marketing transformation is such an exciting place to be right now, and I can’t think of a more dynamic place than Marketo to explore this.”