Resolution Digital Strengthens DXP Offering With Digital Innovation Appointment

Resolution Digital Strengthens DXP Offering With Digital Innovation Appointment
B&T Magazine
Edited by B&T Magazine



Resolution Digital, full-service digital agency for the Omnicom Media Group, has restructured their Digital Innovation team, to align senior practice leads to key technology stacks.

Gagan Pratap, formally of Cognizant Softvision, NTT and Deloitte Digital joins as head of technology Solutions, overseeing the technology leads and reporting to existing general manager of development, Anupam Wagle.

Anupam Wagle said, “the team has grown over 200 per cent in the last six months and as part of this growth, we have onboarded Gagan. Gagan brings a wealth of experience in DXP [Digital Experience Platform] implementation, along with a solid understanding of cloud services across a range of technology stacks.”

“With most clients now using enterprise DXP’s as the backbone to deliver personalisation across digital touchpoints Gagan solidifies our technology capabilities. Working with Sitecore, Kentico, Optimizely our other technology partners he will guide our fast growing team in delivering to deliver best-in-class digital experiences, and ensure it is integrated with their other marketing activities.”

Previously Pratap has worked with MLC, AON and Coca-Cola Amatil delivering enterprise-level and highly scalable solutions leveraging DXP technologies.

The methodology underpinning the implementation and operation of DXPs at Resolution is based around six core pillars. These pillars provide a unique differentiator for clients looking to get the most out of their investment in DXP solutions and take their customer personalisation efforts further.

Gagan Pratap said. “I am excited to join one of Australia’s largest digital agencies. What attracted me to the role was Resolution’s agnostic approach to technology, they work with their client using a bespoke methodology to identify fit for purpose solutions that can deliver short terms wins and long- term business transformation.”

Under Pratap’s leadership will be Resolution client accounts from industries such as education, construction, retail, and finance.

 




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