Resale ticket site takes aim at eBay and Gumtree

Resale ticket site takes aim at eBay and Gumtree

Around half a million Australians have been scammed purchasing event tickets off auction sites in the past 12 months alone, new research has shown.

Nine in 10 Australians are sceptical about the trustworthiness of ticket resellers on auction sites, and for good reason with 81% of ticket scam victims buying their second-hand tickets through sites such as Gumtree and eBay.

Eric Baker, chief executive of ticket marketplace Viagogo, said the Galaxy survey of 1,000 Australians shows how large a challenge it is to find a safe way to buy tickets to sold-out events.

“eBay and Gumtree are fuelling the problem, a problem we’re looking to address by making sure ticket sellers don’t get paid until the buyer of the ticket goes to the event.”

The international website has launched Down Under today, introducing a secure online platform where users can buy and sell event tickets to the market.

The service is headquartered in Switzerland and is currently active in almost 50 countries. The site also partners with sporting organisations to help them regulate the resale of their event tickets, including the English Premier League’s Chelsea Football Club and Manchester City.

The research shows Australians believe a ticket they have purchased should be theirs to do with as they please (79%) and 24% are willing to pay up double the box office value to secure a seat at a sold out event.




Please login with linkedin to comment

Latest News

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
  • Technology

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers

Salesforce has launched new Einstein Copilot tools for marketers, giving them the ability to automatically create campaign briefs, personalised content and promotions from their data. B&T was on the ground at Salesforce’s Connections event in Chicago to hear first-hand about the new tools. All of these new tools rely on Salesforce’s Data Cloud platform that […]

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]