Reddit’s new Max campaigns, now in beta, use AI and Reddit Community Intelligence to automate targeting, creative, placements and budgets, boosting ad performance while reducing manual work.
Early testers report lower CPAs, higher conversions, and deeper audience insights through features like Top Audience Personas, which reveal which Reddit communities are engaging most with campaigns.
In Q3 2025, Reddit’s Daily Active Uniques (“DAUq”) increased 19 per cent year-over-year, while the number of ad conversions on Reddit has grown by more than 2x year-on-year.
Enabled by Reddit Community Intelligence and AI that predicts the value of every ad impression, Max campaigns optimise campaign settings in real-time to drive better performance with less work. Max campaigns promise to unlock new creative and audience insights with AI and Reddit Community Intelligence.
Better performance with less work
Max campaigns automate targeting, creative selection and rotation, placements, and budget allocation – while still providing advertisers with the right amount of control to apply their own strategic expertise.
Max campaigns have been alpha tested with over 600 testers across verticals and business sizes this year. In a Max campaign promoting the launch of their Ghost 17 running shoe, Brooks Running saw a 37 per cent decrease in cost per click and 27 per cent more clicks while making no manual changes over the course of the 21 day campaign. Across split tests comparing Max campaigns to advertisers’ business-as-usual campaigns, early testers saw 17 per cent lower CPA and 27 per cent more conversions on average.
In addition, Max campaigns require fewer steps to set up and manage. Advertisers can optionally use Max campaigns to generate Reddit-ready creative assets. Headline suggestions provide advertisers with headline ideas that use trending Reddit or lingo, while thumbnail generation converts advertisers’ existing images to fit Reddit’s conversation placement format.
Opening the black box with AI-powered audience insights
Top Audience Personas are a new reporting feature only available in Max campaigns. With Top Audience Personas, AI clusters the campaign’s audience into relevant personas and allows advertisers to see which personas are viewing and interacting with their campaign the most, as well as what those personas are interested in right now. Top Audience Personas are the first of many planned insights that leverage AI to help advertisers better understand how automated campaigns on Reddit perform. These insights combine an advertiser’s campaign performance with Reddit Community Intelligence, which turns Reddit’s 23+ billion posts and comments into structured signals that help advertisers better understand their audiences.
“Max campaigns quickly became one of our most efficient levers for acquiring new customers efficiently on platform,” Cozey’s performance marketing manager Alexandra Mota said.
“We saw stronger ROAS and lower CPA without needing to constantly rebuild audiences or tweak optimizations. It’s now a core part of how we scale performance, especially on focus categories like furniture, rugs and dining as we continue to grow our business”.
“New advertisers are coming to Reddit each day. Our goal is to make their experience as simple and insightful as possible. Max campaigns empower advertisers to launch high-performing ads in the right places on Reddit, while giving them insight into the audiences they’re reaching. We’re not just making ad management faster – we’re making it smarter and tailored to our community,” Jyoti Vaidee, VP of ads product on Reddit added.
