Reclaim Your Love For Adland Thanks To This New Spot From Leo Burnett
There’s nothing quite like your first few weeks in the advertising industry, where there’s free shit everywhere and you’re surrounded by cool people.
Fast forward a few years and you might’ve swapped that chipper smile and hardworking attitude for a scowl and a drinking problem.
But Leo Burnett Toronto wants to remind us all why the industry is still great, in a video made for Strategy magazine’s Agency of the Year event last week, entitled ‘The Intern of Bloor St’.
The event, which is called by some of strategy’s ‘reliable sources’ the “Super Bowl of advertising” shares showreels from the handful of Agency of the Year shortlisted kids, including John St.’s hilarious femvertising ad.
There is no brief for these videos, but rather agencies are asked to show off their creativity and culture, and to see who can get the most laughter – you know, the one where you wheeze, turn red and start snorting.
But for now, relive your early glory days of interning thanks to Leo Burnett.
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