The Reactor Launches ‘The Most Incredible Journey’

The Reactor Launches ‘The Most Incredible Journey’
SHARE
THIS



A lot of the time, advertising is about making the ordinary look incredible, but when The Reactor was briefed in by one of its clients to help launch a new campaign, they discovered the opposite could also be true.

According to creative director, Nick Brown, “We were pulling the brief apart, looking for an insight that we could work with and it suddenly jumped out at us: what these people do every day is incredible and all we need to do is show that.

“The clients will become obvious once you’ve watched the ad, but we don’t want to give it away by telling you who they are. However, they’re very happy with the results.”

“We’re very proud of the work we do in this sector and the positive impact we have on people’s lives. Watching this ad just makes us even prouder” added head of corporate affairs, Megan Auld.

Renee Jess, in charge of sponsorship and corporate relationships agreed, saying, “The Reactor’s work reminded us of something we often forget – we help people go on incredible journeys every day.”

 

CREDITS//

Agency: The Reactor

Client: Royal Canin / Seeing Eye Dogs Australia

Managing Director: Phil Childs

Creative Director: Nick Brown

Art Director: Nick Brown

Art Director: Sam McCarron

Copywriter: Angus Smallwood

Production: Guilty

Producer: Rohan Timlock

Director: Clare Plueckhahn, Cos We Can

Colourist: Dan Stonehouse, Crayon

Editor: Marty Gichrist, Puffin

Sound Design: Paul Shanahan, Final Sound

 

Please login with linkedin to comment

Stellar

Latest News

Creative abstract web streaming media TV video service technology, multimedia business internet communication and cinema content production concept: 3D render illustration of modern curved smart television screen display monitor with endless walls of screens with color photos and colorful displays with different images on blue background
  • Media

Comscore And Samba TV Launch CTV Partnership In Australia

Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]

How To Win With Video Advertising In 2021
  • Partner Content

How To Win With Video Advertising In 2021

Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.

Partner Content

by B&T Magazine

B&T Magazine
Think HQ Makes 18 New Hires
  • Media

Think HQ Makes 18 New Hires

Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.