A lot of the time, advertising is about making the ordinary look incredible, but when The Reactor was briefed in by one of its clients to help launch a new campaign, they discovered the opposite could also be true.
According to creative director, Nick Brown, “We were pulling the brief apart, looking for an insight that we could work with and it suddenly jumped out at us: what these people do every day is incredible and all we need to do is show that.
“The clients will become obvious once you’ve watched the ad, but we don’t want to give it away by telling you who they are. However, they’re very happy with the results.”
“We’re very proud of the work we do in this sector and the positive impact we have on people’s lives. Watching this ad just makes us even prouder” added head of corporate affairs, Megan Auld.
Renee Jess, in charge of sponsorship and corporate relationships agreed, saying, “The Reactor’s work reminded us of something we often forget – we help people go on incredible journeys every day.”
Agency: The Reactor
Client: Royal Canin / Seeing Eye Dogs Australia
Managing Director: Phil Childs
Creative Director: Nick Brown
Art Director: Nick Brown
Art Director: Sam McCarron
Copywriter: Angus Smallwood
Producer: Rohan Timlock
Director: Clare Plueckhahn, Cos We Can
Colourist: Dan Stonehouse, Crayon
Editor: Marty Gichrist, Puffin
Sound Design: Paul Shanahan, Final Sound