Re, the brand-led experience design business within M+C Saatchi Group, has welcomed Kiranpreet Kaur Dhillon as its new group strategy director.
Dhillon, a Gruen regular, will lead Re’s strategy offering across its roster of clients, including Commonwealth Bank, Woolworths and Youi, as well as new wins BaptistCare, Alternaleaf and Downer Group.
She has joined Re from AKQA following a career spanning over 15 years across Archibald Williams, CX Lavender, and The Works, with brands including Citibank, Mastercard, Bupa, and Cancer Council. She also founded 42North, a marketing agency.
Her appointment follows Simon Wassef joining as incoming group chief strategy officer.
“Kiran’s a unicorn. Her experience bridging brand, experience, and digital transformation makes her a perfect partner to our clients seeking meaningful connections with their customers, employees and investors. As a champion of diversity, she’s also a perfect alignment with our mission to make progress by design,” Re’s managing director Ben Harrison said.
“Re sits at a beautiful convergence of brand and experience – a space that I am a complete nerd about, and one that I feel is a perfect springboard for innovation and growth at a time when it’s becoming increasingly difficult to connect deeper with customers. I’m thrilled to join Re and the wider M+C Saatchi Group to lead the team in unlocking new growth opportunities for our clients and helping to further define Re’s market-leading offer,” Dhillon said.
