The 2017 chapter of the highly successful ‘Graduate Success’ series for Queensland University of Technology (QUT) has just launched with a new campaign developed by Queensland-based agency BCM.
Featured in the latest campaign is graduate Sam Senior, who studied business and software engineering at QUT, and now works as a strategy consultant with global management consulting firm Bain and Company in San Francisco.
Assisted by QUT, Senior originally landed a role with Bain and Company in their London operation before transferring to its San Fran office. Being based in the heartland of the IT-focused Silicon Valley is a dream come true for the graduate, with the new commercials filmed on location in ‘The Golden City’.
The Graduate Success series continues to showcase the success of QUT graduates and QUT’s positioning as ‘a university for the real world’, with the brand platform and campaign series having been run for well over a decade for the university.
BCM managing director Kevin Moreland said: “Working with a client with such a strong vision and commitment to consistent branding over such an extended time is quite unique, particularly in the tertiary education sector.
“This fantastic brand platform, built on keeping everything ‘real’ – from the filming style, to the graduates, to the aspirational yet relatable style – has continued to elevate QUT as the clear market leader in the Queensland tertiary education category for well over a decade.”
The new campaign will extend to TV and online (including social media channels), as well as outdoor.
Client: Queensland University of Technology (QUT)
Client contact: Janne Rayner, director of marketing and communications
Contributors: BCM, Taxi Film Production and Chop Shop Post