QuantPlus Launches World-First AI Ad Reporting System

QuantPlus Launches World-First AI Ad Reporting System
B&T Magazine
By B&T Magazine



QuantPlus has launched a “world-first AI-driven” insights reporting system that can break down advertising creative performance at an “elemental” level and boost ROI by up to 300 per cent (lead image L-R: William Bakhos, co-founder, Brad Pickett, co-founder and CEO, Salvador Klein, co-founder).

QuantPlus said that its tech had analysed up to 60 billion impressions over 30 countries and deconstructed ad creatives and ranking the elements against performance data to find the elements that perform best.

These results are then delivered to advertisers in “easy-to-read-and-implement” creative insights reports.

“Using QuantPlus data our customers “pre-optimise” ad creatives before launching into the market, where traditional methods only generate multiple creative variants or optimise ad serving post-launch,” said Brad Pickett, CEO, QuantPlus.

“With our new insights reporting, we can now deliver detailed elemental analysis of creative insights, enabling marketing teams to make precise changes to how ads are designed and created for each market before a single impression has been served. We are already seeing customers using our reporting improve ROI up to 300 per cent in early trials, as a result of ad design improvements driven solely by our reporting on the best performing creative elements.”

The company was founded last year by the owners of Australian media buying and digital strategy agency, GlobalRevGen.

The company said that TAFE Queensland used QuantPlus Global Insight Reporting to test its assumptions before launching into Japan and South Korea with “stunning” results.

“Using creative developed with QuantPlus Insights, TAFE Queensland reached and engaged twice as many South Korean students compared to their previous  campaign, at half the Cost Per Click. In Japan, the new insight-led campaign attracted 90 per cent more visitors to their landing page. More importantly, this led to a 30 per cent increase in enrolments across both markets, returning enormous value to the advertiser,” said the company.




Please login with linkedin to comment

QuantPlus

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]