Outdoor media company QMS Media has strengthened its digital outdoor presence in Victoria, unveiling an iconic digital billboard in the heart of Melbourne’s famous sporting precinct.

The launch of ‘The G’ sees QMS’ landmark digital portfolio ‘bookending’ arguably one of the most iconic and in-demand digital outdoor locations in Australia – Richmond Station Bridge – adding to its existing northbound digital site ‘The Punt’.

Adjacent to The Melbourne Cricket Ground (MCG), the new landmark digital delivers 1.5 million contacts per month, not to mention the audiences attending major sporting and entertainment events due to its proximity to AAMI Park, Rod Laver Arena, Hisense Arena and the surrounding Melbourne & Olympic Parks precinct.

QMS chief executive Barclay Nettlefold said: “It has been an incredible year for QMS, as we experience unprecedented growth and continue to switch on premium landmark digital billboards throughout Australia and New Zealand, providing our clients with world-class digital assets in iconic and highly sought-after locations.

“I am thrilled to launch this landmark billboard in what is arguably one of the most iconic locations in Australia. ‘The G’ is truly a highlight for QMS in what has been another extremely successful year.”

Inaugural advertisers on ‘The G’ include Mazda, McDonalds and Cricket Australia.