Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD.

Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month.

Located in a key pedestrian area of the CBD, ‘The Lonsdale’ provides advertisers with a unique opportunity to capture a professional working audience during the week and large volume of visitors on the weekends, due to its proximity to key tourist, shopping and multicultural precincts such as Chinatown and the Greek quarter.

QMS chief executive John O’Neill said: “The launch of ‘The Lonsdale’ marks an impressive milestone for our business, expanding our already extensive Melbourne portfolio to 32 landmark digital billboards.