QMS has strengthened its quality NSW digital portfolio by launching ‘The Homebush’, its ‘100^th’ landmark digital billboard in Australia, on Sydney’s recently upgraded M4 Motorway.

Delivering over 2 million contacts per month ‘The Homebush’ is located in the heart of Sydney’s metropolitan region on one of the city’s busiest commuter arterials.

This premium digital billboard, developed by Outdoor Systems, takes full advantage of recent infrastructure upgrades servicing Sydney’s Western corridor, offering uninterrupted and impactful viewing across four newly built lanes of motorway.

As the backbone of Sydney, the M4 is largely responsible for connecting metropolitan Sydney to the city’s second CBD; Parramatta.

Reaching a mass audience, ‘The Homebush’ is a true broadcast site ideal for building brands, and its proximity to Sydney Olympic Park, which sees 14 million+ visitors annually, provides advertisers an additional opportunity to target major entertainment and sporting events.

QMS Australia CEO John O’Neill said: “We are genuinely excited with the rapid expansion of our quality digital portfolio throughout Australia, now reaching the 100 site milestone, and most importantly extending our quality portfolio in Sydney.

“‘The Homebush’ perfectly complements our existing Sydney digital footprint and is the start of bigger things to come for QMS in this market.”

Inaugural advertisers on ‘The Homebush’ include Stan, ANZ, Diageo, and Toshiba.