Melbourne-based multinational consumer goods business PZ Cussons has appointed Havas Melbourne to provide brand strategy, creative, digital and social services across a number of its core brands.

PZ Cussons manufactures and distributes some of Australia’s best known consumer brands including five:am yoghurt, Rafferty’s Garden baby food and Morning Fresh dishwashing liquid, within four core categories – personal care, beauty, home care and food and nutrition.

The appointment of Havas Melbourne reflects the desire to create engaging creative outputs across the company’s diverse brand portfolio, as outlined by Shaun Peverill, marketing director, PZ Cussons ANZ.

Peverill said: “We’ve been impressed with the calibre of the strategic approach and creative credentials presented by Havas Melbourne on initial projects and they have proven that they can work seamlessly with our marketing team, so we are thrilled to evolve the partnership by engaging them across more brands.”

Havas Melbourne group managing director, Matt Houltham added: “It has been a pleasure getting to know the PZ Cussons team as there is a good cultural fit between us.

“The brand portfolio also has strong brands with diverse challenges and opportunities where we can really make a difference, so we are thrilled to cement the relationship.”

The appointment is effective immediately.