Purpose-led PR And Digital Marketing Agency Compass Studio Wins New Clients B Lab Australia & New Zealand And Verve Super

Boutique PR and digital marketing agency Compass Studio has announced a host of new clients this month, including B Lab Australia & New Zealand and Verve Super.
Following a competitive pitch process, Compass Studio – a consultancy that champions the value of the contribution that marketers can make on the world, doing good work for brands that do good – has been appointed to lead Verve Super’s communications work.
Compass Studio has experienced client growth in the purpose-led space in the past year, winning multiple clients focused on sustainable and ethical practices spanning across financial services, fashion, beauty, and not-for-profit.
Australia’s first superannuation fund specifically tailored for women, Verve Super is on an impact-led mission to build the financial power of women through super invested ethically, transparently and with a gender lens for positive social and environmental impact. Compass Studio will be leading Verve’s PR strategy and communications services.
As Australia’s youngest agency to become a certified B Corporation, Compass Studio is honoured to be chosen to partner with B Lab to help amplify their messaging for B Corp Month in March and beyond through digital marketing, social media strategy and implementation.
In addition to Verve Super and B Lab, Compass Studio has won like-minded, sustainable brands including C2Zero, YouSwim, Evee, and Clémence Organics.
“It has been invaluable to have the Compass Studio team’s support during B Corp Month,” said B Lab Australia & New Zealand’s Community Manager, Kira Day.
“They’ve helped us execute an incredible campaign that engaged our community, highlighted the work of B Corps, and educated new people about what it means to be a better business. It’s been great to work with a values-aligned agency who we can trust to deliver our message during our biggest campaign of the year.”
The new partnerships demonstrate there is trust in independent, nimble and disruptive agencies, who are winning clients in the current market as they go above and beyond to ensure clients get the best possible results and return for their efforts.
Compass Studio co-founder and co-director, Luke Dean-Weymark said, “we’re proud to partner with incredible values-aligned organisations that are, in my opinion, making a far more significant positive impact and contribution to our society and environment than our current government.”
“There are many big hurdles that we’re currently facing as global citizens and we’re humbled to be trusted with the opportunity to help spread the positive work and messages of our partners as they strive to create a better future.”
Last week, Compass Studio announced they went carbon neutral by partnering with Greenfleet Australia to plant and care for native, biodiverse forests across Australia and New Zealand.
Wayne Wescott, Greenfleet CEO noted, “there is a critical need for businesses to take climate action. As individuals we can all take steps to reduce our carbon footprint, but in order to create change at the scale and pace our climate requires, we need organisations to lead by example.”
“By offsetting with Greenfleet, Compass Studio is neutralising their carbon footprint, and also contributing to native ecosystem restoration in Australia. This means conserving biodiversity and creating habitat for our critically endangered native wildlife.”
Compass Studio was founded by Luke Dean-Weymark and Natalie Dean-Weymark, born from a desire to work with brands that are making a positive impact on the world. Their active mission of ‘doing good work, for brands that do good’ drives Compass to work with brands that not only inspire them, but who they connect with on distinct passion points – the environment, conscious consumerism, ethical business practice, the outdoors and adventure.
Compass’ work spans public relations, content strategy, digital, social and performance marketing, community management, partnerships and media buying, influencer outreach and events.
Please login with linkedin to comment
compass studioLatest News

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success
Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement
In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]

SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin
Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]

“Insensitive Idiots!” Seven Denounced For Airing Unauthorised Olivia Newton-John Mini Series
Seven denounced for airing unauthorised Olivia Newton-John mini-series last night. Praised for not airing Xanadu.

Brandcrush Lands Former 30 Under 30 Winner As Head Of Marketplace Partnerships
Further proof winning a B&T 30 Under 30 doesn't just result in a naff trophy & bad hangover comes this appointment news.

Sorrell Forced To Halt S4 Acquisitions As Investor Concerns Escalate
It would appear Sir Martin's golden touch is no longer as glowing as his golden perma-tan.

Nielsen Study: Half Of Marketers Not Spending Enough To Get Maximum ROI
Study finds half of marketers are underspending. Yet it's the overspending ones that any agency truly wants.

Wavemaker Adelaide Announces Slew Of Senior Promotions
It is going off in Adelaide this morning. And now there's a sentence you rarely hear, isn't it?

“Bunch Of Losers!” Reporter Hilariously Trolls Pro Golfers Over Kim & Pete’s Break-Up
B&T's editorial proposition is to deliver meaningful insights into the media industry. But not this, this is just crap.

“The Impact Is Real” Campaign Launched By La Trobe Uni And CHEP
Is your brain surviving solely on the Daily Mail and Netflix binges? Why not jumpstart it with a La Trobe Uni course.

LiSTNR And Schwartz Media Kicking Goals With The Sport Podcast
If the LiSTNR comms person charges by the word they'd be hitting billionaire status with their now daily communiques.

oOh!media Snatches Josh Gurgiel Back From Thinkerbell Leadership Team
oOh!media's Josh Gurgiel returns to the fold in further evidence the damage a nude run can do at your farewell bash.

Tuesday TV Wrap: Nine’s Grease Rerun Pulls 450,000 Eyeballs, Proof We Are Hopelessly Devoted To Olivia
As if there isn't a Kleenex shortage as there is, Nine goes & airs Grease last night in hastily cobbled Olivia tribute.

Sydney Markets Rolls Out New Brand Logo And Identity
Sydney Markets unveils new brand logo and identity. B&T can't help but think the eggplant a missed opportunity.

Study: 45% Of Aussie Ys Now Using Food Delivery Services, With Uber Eats The Clear Number One
Young people may never own their own home, but latest findings prove they'll be very well-fed rental tenants.

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ
Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]

Doritos And ReachOut Launch Youth Mental Health Campaign
Here's some excellent mental health work from Doritos. Less so for people with high sodium diets.

“Learnt Nothing!” Today’s Alison Langdon Lambasts The Liberal Party
Viewers mistaken for thinking Karl was back on the turps as Today takes surprisingly feisty turn this morning.

Claxon Bags CarExpert Partnership For Creative And Media
Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]

Alex Bruce-Smith Shares Her Candid Thoughts On Are Media’s Research Project HERFuture
Yet to read Are Media's research project HERFuture? Thankfully this person has and picked out the choicest nuggets here.

The Game Changer, Programmatic DOOH: Download Your Exclusive Copy Today!
Download your digital out of home ebook today! Print it out and jam the printer for added rage and unsavoury language.

Snapchat Targets Safety For Teen Users With New Family Center Tool
Have no idea what the kids are up to on social media because you have no idea how to use it? Hats off to Snapchat here.

Hinge Debuts NFAQ In-App Function For LGBTQIA+ Users
Are you an AL or an acronym lover? Well, you'll love this acronym ladened headline here.

Fiverr Launches New “Team Up” Campaign Targeting Mid Sized Businesses
Be first to see Fiverr's new B2B campaign here. Although that does falsely suggest some sort of B&T exclusivity here.

Why Are We Still Banging Our Heads Against The Glass Ceiling?
Always a delight to chat with AZK Media's Azadeh Williams. Well, Azadeh may not necessarily reciprocate said delight.

Samba TV Report: Half Of Aussie Households Still Watch Linear TV
Report finds 50% of Aussies still watch linear TV. Meaning half are missing out on Sunrise's Cash Cow.

Repco Roars Into 100th Birthday With New Campaign Via Thinkerbell
Thinkerbell could've gone with the Queen penning a letter for Repco's 100th, but as you'll see here, it didn't.

AAMI Launches “Bargain Regret” Campaign Via Ogilvy Melbourne
If you've ever holidayed in Kuta or dined at a local leagues club, you'll soon empathise with this 'bargain regret' ad.

Apple Forced To Remove All ‘Made In Taiwan’ Stickers Amid Latest China Crisis
Apple forced to appease the Chinese over Taiwan. Meanwhile, Australia just bans Huawei outright.

Richard Wilkins Breaks Down In Karl Stefanovic’s Arms Paying Tribute To Olivia Newton-John
Richard's tears were tears for a nation at Olivia's passing. But let's just hope 'Physical' doesn't re-enter the charts.

InsideOut PR Wins Prestige InHome Care Account
Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]

Monday TV Wrap: The Block Nails Entertainment Again, But Seven Builds To Win
Commonwealth Games done & dusted for another four years. So now we can all go back to being disinterested in running.

Foxtel Records 4.4 Million Paid Subscribers As Q4 Numbers Released
Patrick Delaney enjoying a fruit basket from the Murdochs this morning as Foxtel posts impressive gains.

CHEP Promotes Amy Weston To ECD
Amy Weston to lie awake at 3am during all of CHEP's pitches after being named agency ECD.

Foxtel, Ad Spends & REA Send News Corp’s Profit & Revenues To Record Highs
Poor Rupert's divorce just went up an extra billion or two more after News announces record profits overnight.

“We’ve Taken A Few Bets!” 10 Supremo Beverley McGarvey On Content, Wins & Demos
10 chief Beverley McGarvey mercifully tells B&T she has no plans to defrost Rove, Kyle or the Honey Badger anytime soon.