Purpose-Led PR Agency Compass Studio Wins Thankyou Group

In the past 4 weeks impact-led PR & Digital Marketing agency Compass Studio has won six new clients, including the social enterprise and FMCG disruptors Thankyou Group.

Following a competitive pitch process, Compass Studio – a certified B Corp, independent agency that places a strong value on the contribution that marketers can make on the world– has been appointed to lead Thankyou Group’s PR communications work in Australia.

Thankyou is a social enterprise business that commits 100 percent of profits from their products to helping people in need and it set to unveil some major changes to the brand plan in the second half of 2020,

“Thankyou has been a brand that we’ve wanted to partner with since launching Compass Studio in 2017,” says Luke Dean-Weymark, Co-founder and Co-director of Compass Studio. “Despite being a smaller agency, we have a proven track record of having the hustle and agility to implement large scale campaigns for some of the world’s biggest brands. Thankyou has always been a category and industry disrupter, with the overarching goal of giving back. Our teams align on values and purpose, and Compass Studio is nimble and passionate enough to take on account like this and service it in a way that makes a truly meaningful impact.”

The agency also announces client wins with conscious brands, Frontier Pets, Australian Organic Co, Seabin Project, Two Hands and Jasper Coffee.

The new partnerships demonstrate there is trust in small, nimble and independent agencies, who are winning clients in the current market as they go above and beyond to ensure client’s get the best possible results and return for their efforts.

“A lot has changed in 2020, and this includes how we market. Agencies need to be very aware of the social, economic and environmental issues informing social consciousness right now and develop strategies that speak authentically to these concerns. In a post COVID climate, agencies need to be quick, reflexive and actually be able to articulate with credibility the issues that we face as a society right now. At Compass Studio, we’re independent so we have no agenda but to create long term social and environmental impact for our partners. We hope that brands continue to question if the bigger agency players can authentically do this and place their spend in values-aligned partners,” says Dean-Weymark.

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