Pureplay Business Tries Out Bricks + Mortar

Pureplay Business Tries Out Bricks + Mortar
Aimee Ley
By Aimee Ley
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Australia’s largest online hair and beauty emporium, RY.com.au, will launch its first brick-and-mortar retail store on Queensland’s Gold Coast later this month.

The homegrown company that exports to the world has acquired a tenancy of a 100sq m retail space in a prime Ferry Rd, Southport location, as it forges ahead with plans to establish a physical shopfront for local customers.

The new flagship store will sell a broad range of luxury cosmetics and skincare as well as salon-quality haircare and electrical products across more than 200 international brands, while also offering the services of an onsite makeup artist and skin therapist.

RY.com.au co-founder James Patten said the move was in line with the company’s growth strategy to diversify from e-commerce to the traditional retail sphere.

“The new store will be located within the popular Ferry Road shopping complex and is ideally positioned to meet the needs of the high-end luxury consumer of the Gold Coast,” Patten said.

“As a Gold Coast-based business, we have already established a strong reputation and brand recognition within the local community, and we feel opening this new store will provide an excellent opportunity for us to provide a high quality level of service to our customers across multiple formats.

“Customers will now have the choice of shopping purely online or being able to come in and view or experience our product range before purchasing, while our staff are looking forward to interacting with customers on a more personal level and coming to an even greater understanding of our market and its needs.”

Business partners Patten and Bradley Carr started the online business in 2005 and currently operate from a Burleigh warehouse, where they employ more than 30 staff and market and ship goods worldwide to a customer base of more than 250,000 members. RY.com.au is proudly Australian-owned and is the official Australian stockist of all brand they carry meaning every single product is 100 per cent authentic.

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