Pulse Wins KitchenAid, RACV & Halo Top Accounts

Pulse Wins KitchenAid, RACV & Halo Top Accounts

Pulse Communications has been appointed as the brand marketing agency of record for newly-launched Halo Top, the low-calorie frozen dessert brand with a cult following that hails from the US, and KitchenAid, the premium kitchen appliance brand, after competitive pitches.

Pulse’s Melbourne team has also been appointed by RACV (Roadside Assist, Car Loans, Insurance and Travel), to manage communications across its Home Division.

Pulse MD Jacqui Abbott said they were delighted to add three big consumer brands to their enviable client roster and that Pulse’s strong creative, media and influencer product offerings were central to securing the wins.

“Our commitment to providing our clients with unique creative business solutions has driven this new business surge, and our Sydney and Melbourne teams have already delivered highly effective and exciting campaigns for both Halo Top and RACV in recent weeks,” she said.

Under Halo Top’s remit Pulse has been tasked with managing the brand’s overall communications strategy, including building brand awareness, establishing a network of advocates, and media relations activity.

In its first campaign for the brand, Pulse recently launched the Halo Top ‘House of Happiness’, a fully immersive experience that showed media and consumers that Halo Top is a product that makes everyone happy; bringing the joy and happiness of ice cream without the guilt.

The House of Happiness campaign, spearheaded by a media and influencer event, involved more than 100 high profile guests enjoying things known for making people happy: puppies, massages, champagne and new flavours of Halo Top ice cream.

Abbott said: “Working closely with the Halo Top team we have been focused on driving mass awareness for the brand and increasing their devoted following locally at scale.”

Since being appointed by RACV, the team has commenced working on projects within RACV’s Home Division, with the launch of the RACV Tiny Home.

Designed to help Victorians better understand what really makes a home perform well, the RACV Tiny Home was developed in partnership with award-winning Australian architect and Grand Designs Host, Peter Maddison, and was launched to media and consumers in early August.

Follow the build of the RACV Tiny Home here.

In August, Pulse was appointed agency of record for KitchenAid on a project to celebrate a limited-edition range for 100 Years of KitchenAid.

The activity is focused on driving brand awareness with new audiences, as well as education of the anniversary and product range.




Please login with linkedin to comment

Halo Top KitchenAid Pulse RACV

Latest News

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]