It’s official – Publift is now a Google Certified Publishing Partner. After a rigorous enrolment process, Publift has been accepted into Google’s Certified Publishing Partner Programme in ANZ.

Publift, which is headed-up by two ex-Google executives, CEO Colm Dolan and COO Tobin Page, is a fast growing publisher consultancy representing more than 20 premium publishers specialising in total ad revenue optimisation and technical ad implementation.

Publift helps publishers grow their existing remnant ad revenue channels and introduce new products like native ads and programmatic solutions. The team are also specialists in ad server setup, training and workshops.

“Our vision is to enhance the online digital experience by providing publishers with cutting edge technology and market-leading expertise. In delivering excellent customer service and new innovative products, we grow publishers’ revenue so that they can reinvest creating great content and design, thus enriching the overall online user experience,” Dolan said.

Zac Zavos, co-founder of Conversant Media & Publift Board member stated, “Publift have identified a knowledge gap in the ad tech market.They continually push publishers to implement sophisticated ad management strategies. With their backbone of deep knowledge of the Google stack, I recommend their expertise to fellow publishers.”