Publicis Names Jane Lin-Baden As CEO Of APAC Region & Australia

Publicis Names Jane Lin-Baden As CEO Of APAC Region & Australia
B&T Magazine
By B&T Magazine



Following the renewal of Arthur Sadoun’s mandate as chairman and CEO of Publicis Groupe, and the nomination of a new management body, the Directoire+, Publicis Groupe announced additional leadership appointments to further reinforce its global teams.

Jane Lin-Baden (lead image), currently CEO Publicis Groupe North Asia, has been named CEO for the Asia Pacific (APAC) region, adding oversight of South Asia, Australia/New Zealand and South-East Asia to her responsibilities. As a member of the management committee, Lin-Baden will report directly to Arthur Sadoun.

Loris Nold, previously CEO Publicis Groupe APAC/MEA, is appointed to the newly created role of CEO for Europe, Middle East and Africa (EMEA). He will oversee all European operations and markets while continuing to supervise the Middle East and Africa, and continue to report directly to Arthur Sadoun.

Monica Gadsby, CEO Publicis Groupe Latin America, will add oversight of the group’s activities in Brazil to her responsibilities, reporting to Tim Jones.

The three will work in close partnership with the local leaders in their respective regions, who will report directly to them, to further strengthen the group’s county-led model, and leverage its unique capabilities in data, creative, media and technology, at the service of our clients.

Talia Raviv, CEO of PMX, expands her remit to oversee the Groupe’s global media operations. Raviv will develop PMX to become Publicis’ overarching media platform globally and in close partnership with our country CEOs will bring a product-first mindset across media strategy and operations. Raviv will report directly to Dave Penski, member of the Directoire+.

Amy Hadfield, currently chief of staff to Arthur Sadoun, is named director of global communications, responsible for the Groupe’s brand, and external and internal communications around the world. Hadfield becomes a member of the Management Committee.

Sadoun Commented: “With the Directoire+ I’d like to congratulate Jane, Loris, Talia, Amy and Monica on their new roles. Every one of them has been at the heart of Publicis’ transformation with us over the past five years, and will continue to work with all of our managers and teams across the group as we further accelerate to lead the change in our industry.”




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Jane Lin-Baden Publicis Groupe

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