IPG Mediabrands-owned media agency Initiative has announced the appointment of Scott Laird as director of people and culture.
As part of his new role, Laird will become a member of Initiatives national senior leadership team.
Laird has been the people and culture manager at Publicis Media for the past two years, working across all of Publicis’ Australian and New Zealand media brands, and has led the group’s learning and development programs.
His HR experience began within Publicis’ creative agencies before moving to media. Laird’s career has also seen him work as an athletics coach in Australia, playing professional hockey in Europe and a four-year stint at a special behavioural support school.
Initiative Australia CEO Melissa Fein said: “Our business is rapidly moving to a new competitive positioning where we are delving deeply into cultural and growth analytics that lead to enhanced growth for our clients’ brands.
“Scott will play a key role in developing and driving the people and culture programs that underpin our transition. He is a passionate and high-energy professional with a very important role to play for us.
Commenting on his appointment, Laird said: “The drive by Initiative in transforming its competitive positioning is very compelling and a highly attractive challenge from a people and culture perspective.
“The team is quite new, but has already achieved so much, and I am very keen to offer my support to their future culture and brand focus.”
Laird will start work in his national role at Initiative this week, and will be based in Sydney.
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]