Publicis Media Makes New Appointments To Expand Trading Capabilites

Publicis Media Makes New Appointments To Expand Trading Capabilites
SHARE
THIS



Publicis Media’s investment arm, Publicis Media Exchange (PMX), today announced three key hires (pictured above with PMX team) made to further drive convergence in trading.

The appointments include Sam Zadgan in the new role of general manager commercial.

Zadgan (pictured below) was most recently at Dentsu Aegis Network’s Amplifi where he was Head of Commercial Investment and Innovations.

SAM ZADGAN

In making the appointment, PMX MD, Sarah Keith said: “Zadgan’s commercial finance background, combined with a mix of publisher and agency experience will be key to expanding Publicis Media’s trading capability – driving our move to a platform-based trading approach across all media.”

Brooke Aniseko has been brought in to head up Publicis Media’ programmatic offering, Precision Media, as commercial director of performance.

Aniseko’s most recent role working as an account director at Videology ensures that she is perfectly placed to support Publicis Media agency teams to deliver market-best products and service for its clients.

Finally, Xavier Pons has been appointed business insights director, charged with building cross-media benchmarking and measurement to ensure that Publicis Media agencies continue to remain competitive across all channels.

Pons joins from Accenture Media Management where he was an Advisory Specialist.

Keith added: “I am delighted to be able to attract the best talent into our experienced, centralised trading team.

“Our trading alliances have always been across all media, but now we have the expertise in place to expand a programmatic approach to drive automation, improved targeting and efficiency for our clients.

“We are building on our existing market-first Publicis Screen product, which enables us to plan, buy and post analyse linear television and broadcast video on demand (BVOD).

“This is the next step towards a new trading environment with cross-media analytics underpinning this.”

Please login with linkedin to comment

PMX publicis media

Latest News

person using mobile application on smartphone, abstract close up of hands
  • Technology

Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC

Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]

Hootsuite Acquires Conversational AI Platform Heyday
  • Technology

Hootsuite Acquires Conversational AI Platform Heyday

Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]

Officeworks Partners With Canva
  • Campaigns

Officeworks Partners With Canva

B&T's a huge fan of the Officeworks shopping experience, but just throwing it out there about possible $1 hot dogs?

PRIA Announces National Conference
  • Marketing

PRIA Announces National Conference

Public Relations Institute announces national conference. Sadly, Roxy won't be speaking on unwanted doorstep excreta.

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
  • Technology

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program

Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]

Hivestack Appointments Ichiro Jinnai As President, Japan
  • Advertising

Hivestack Appointments Ichiro Jinnai As President, Japan

Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director
  • Advertising

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director

Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]

Burnet Institute Launches How Science Matters Podcast
  • Media

Burnet Institute Launches How Science Matters Podcast

Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]

D&AD & Google Launch Shift In Sydney
  • Advertising
  • Media

D&AD & Google Launch Shift In Sydney

This extols "turning your passion into your profession". Unless your passions are dancing dachshunds or roller limbo.