Publicis Groupe Hires New Chief Client Officer For Australia & NZ

Publicis Groupe Hires New Chief Client Officer For Australia & NZ
B&T Magazine
By B&T Magazine
SHARE
THIS



Agency network Publicis Groupe has announced the appointment of Helge Gruettke as its new chief client officer across the trans-Tasman.

A marketing and communications leader with over 18 years’ experience growing global brands such as Netflix, Rip Curl, McDonald’s, Hyundai, Allianz, IBM, Beck’s, DHL and Shell, Gruettke (pictured above) joins Publicis Groupe from VML Sydney, where he held the role of client service director.

Prior to this, Gruettke was group business head on the Telstra account at CX agency Lavender. He has also held roles overseas at GREY in Düsseldorf, BBDO Germany and Geometry London.

Gruettke will lead ‘The Neighbourhood’, Publicis Groupe’s ‘Power of One’ agency model encompassing creative, media, digital, shopper, PR and speciality expertise from across the network, and purpose built to service new client Campbell Arnott’s.

Publicis Communications’ CEO for Australia and New Zealand, Michael Rebelo, said: “At the heart of our ‘Power of One’ model for Campbell Arnott’s is a leader that is fully empowered and accountable to bring the best talent and solutions from across our Groupe.

“A progressive model is a key part of the puzzle, it needs great leadership and talent to fulfil the ambition. We have that in Helge.”

Campbell Arnott’s Asia-Pacific CMO David McNeil added: “Campbell Arnott’s is delighted to welcome Helge to The Neighbourhood.

“His passion and pedigree are ideally suited for us as we pursue our goal of having a leading-edge, truly integrated and fully accountable communication model housed under one roof.”

Commenting on his new role Gruettke said: “I’m looking forward to leading the direction of the Campbell Arnott’s Asia-Pacific business and to be working closely with newly appointed chief strategy integration officer, Kate Smither.

“To be part of such a progressive agency model, led by CEO Michael Rebelo, means I’m in the privileged position to do my best work with the support of a stellar Groupe-wide team.”

Please login with linkedin to comment

Helge Gruettke Publicis Groupe

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]