Publicis Groupe Hires New Chief Client Officer For Australia & NZ

Publicis Groupe Hires New Chief Client Officer For Australia & NZ
SHARE
THIS



Agency network Publicis Groupe has announced the appointment of Helge Gruettke as its new chief client officer across the trans-Tasman.

A marketing and communications leader with over 18 years’ experience growing global brands such as Netflix, Rip Curl, McDonald’s, Hyundai, Allianz, IBM, Beck’s, DHL and Shell, Gruettke (pictured above) joins Publicis Groupe from VML Sydney, where he held the role of client service director.

Prior to this, Gruettke was group business head on the Telstra account at CX agency Lavender. He has also held roles overseas at GREY in Düsseldorf, BBDO Germany and Geometry London.

Gruettke will lead ‘The Neighbourhood’, Publicis Groupe’s ‘Power of One’ agency model encompassing creative, media, digital, shopper, PR and speciality expertise from across the network, and purpose built to service new client Campbell Arnott’s.

Publicis Communications’ CEO for Australia and New Zealand, Michael Rebelo, said: “At the heart of our ‘Power of One’ model for Campbell Arnott’s is a leader that is fully empowered and accountable to bring the best talent and solutions from across our Groupe.

“A progressive model is a key part of the puzzle, it needs great leadership and talent to fulfil the ambition. We have that in Helge.”

Campbell Arnott’s Asia-Pacific CMO David McNeil added: “Campbell Arnott’s is delighted to welcome Helge to The Neighbourhood.

“His passion and pedigree are ideally suited for us as we pursue our goal of having a leading-edge, truly integrated and fully accountable communication model housed under one roof.”

Commenting on his new role Gruettke said: “I’m looking forward to leading the direction of the Campbell Arnott’s Asia-Pacific business and to be working closely with newly appointed chief strategy integration officer, Kate Smither.

“To be part of such a progressive agency model, led by CEO Michael Rebelo, means I’m in the privileged position to do my best work with the support of a stellar Groupe-wide team.”

Please login with linkedin to comment

Helge Gruettke Publicis Groupe

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.