Publicis Groupe and head of futures and insight Tom Goodwin have parted ways following a controversial coronavirus tweet.
Earlier this week Goodwin took to Twitter to offer a controversial point of view on the coronavirus pandemic.
He said: “I find the total obsession with Covid deaths over all other deaths entirely gruesome. 7500 Americans die every day but only the ones with this precise new Virus matter.”
He added: “(& excess mortality is now near zero)”.
His tweet drew plenty of attention, including that of R/GA US chief strategy officer Tom Morton who said “this is the end” of his and Goodwin’s professional correspondence.
A Publicis Groupe spokesperson said in light of Goodwin’s tweets, the agency decided to part ways with the exec, who was appointed to the role at the start of the year.
“Since the beginning of this pandemic, Publicis Groupe has taken decisions and actions led by the principles of unity, empathy and humanity despite the collective hardships.
“These posts and exchanges by Tom Goodwin this week on social media do not meet the standard of conduct we expect of our company’s employees and were not aligned with our values. Publicis and Tom have parted ways.”
I find the total obsession with Covid deaths over all other deaths entirely gruesome.
7500 Americans die every day but only the ones with this precise new Virus matter.
( & excess mortality is now near zero) https://t.co/MGRY8tuf7I
— Tom Goodwin (@tomfgoodwin) August 2, 2020
I guess this is the end of me and Tom Goodwin's professional correspondence. pic.twitter.com/oVGaV3KuGe
— Tom Morton (@tommorton) August 2, 2020
Prior to being appointed head of futures and insight at Publicis, Goodwin spent over three years with Publicis-owned Zenith Media as EVP, head of innovation.
He has also spent time at Havas Media, IPG Media Lab and currently also works as a speaker, author and consultant.
Frameplay today announced its first global integration with Magnite to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences. Current RTB programmatic capabilities […]
Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession, reaching a total of $US58.5bn ($83bn). Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and Carrefour, and social commerce on platforms such as Pinduoduo and TikTok is set to increase 18.3 […]
Online insurance comparison website, Compare the Market Australia has appointed Emma Alberici as Chief Strategy, Government Relations and Communications Officer. Previously, Alberici was chief economics correspondent at the ABC, one of many senior positions she held during her 18 years with the organisation. Before this, she was a senior journalist at the Nine Network, where […]
VA Media has announced the launch of new YouTube content ID service for producers, production companies and film & television distributors. VA Media owns and manages some of the world’s largest movie and TV-based YouTube channels, including Movie Central– which boasts an impressive 20M views monthly. The newly announced fee-based service is designed to enable […]