Publicis Groupe has appointed Jason Tonelli to the new role of Chief Product Officer.
Tonelli has been charged with expanding strategic partnerships and products across data science, analytics, commerce, content and performance marketing, to ensure the Groupe identifies and develops new products for clients to help them in their marketing transformation journey.
As part of Tonelli’s broadened remit, he will retain his current role as CEO of performance marketing agency, Performics.
Rebelo said: “As the Chief Product Officer, Jason will ensure that we take a collaborative approach to ongoing product development; enhancing our product solutions for our clients across the Groupe. Jason will advance solutions and product roadmaps across the key areas of data science, analytics, commerce, content and performance marketing.”
In other roles, Tonelli was previously Publicis Media ANZ’s Chief Digital and Technology Officer, and Executive Director of Technology, Digital & Content at Starcom Australia. He has been CEO of Performics for the past two years, and he serves on the Board of Directors for the Audited Media Association of Australia.
On his expanded role, Tonelli said: “Publicis Groupe is a company known for supporting the growth of its talent, and solving complex problems for its clients in disruptive and creative ways. After almost eight years with the business, being able to further connect our products and empower the people in our brands to bring together creativity, media and technology for our customers is an exciting opportunity.”