B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • WPP
  • Anthony Albanese
  • oOh!Media
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Protein One & Rotor Studios Launch Australia’s First Public Recycling VR Experience
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Protein One & Rotor Studios Launch Australia’s First Public Recycling VR Experience
CampaignsTechnology

Protein One & Rotor Studios Launch Australia’s First Public Recycling VR Experience

Galvin Scott Davis
Published on: 4th May 2018 at 2:30 PM
Galvin Scott Davis
Share
2 Min Read
SHARE

Creative agency Protein One and Rotor Studios have developed a fully interactive virtual reality (VR) experience designed to educate school children about the process of recycling.

Created for the Recycling Discover Hub at the recycling facility at Hume in the ACT, the public will get their first glimpse of this exciting new experience at the launch event today, when the facility is officially opened.

The Hume facility processes all of the ‘yellow bin’ kerbside recycling collected from the ACT and surrounding NSW councils. It is operated by Australian recycling and resource recovery specialists Re.Group on behalf of the ACT government.

Utilising the Oculus Rift, users will be able to virtually walk through a complete 3D environment of the recycling facility, realistically replicated at exact scale.

Realistic physics simulations allow children to interact in a way that would otherwise be impossible by actually operating the facility and its machines.

Re.Group VR experience

Re.Group VR experience

The VR experience allows them to explore the facility, pick up and sort trash, and play mini-games designed to be both educational and fun.

A voice-over and large screen mirroring the user’s point-of-view from within the game allows this experience to be shared with an entire class of school children alongside the player.

The VR experience is a first of its kind and aims to radically change the way that the recycling industry educate the public on helping the planet.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Protein One, Recycling, virtual reality, VR
Share

Latest News

Thinkerbell’s First Employee Emma O’Leary Departs After Growing Sick Of Adam Ferrier
15/05/2025
Press Ganey Forsta Acquires Customer Tech Firm InMoment
15/05/2025
Frasers Group Enters Retail Media World With ELEVATE Powered By Zitcha
15/05/2025
Faith Renewed: Ad Agency Reveals New Leadership
15/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?