Protein One & Rotor Studios Launch Australia’s First Public Recycling VR Experience

Protein One & Rotor Studios Launch Australia’s First Public Recycling VR Experience

Creative agency Protein One and Rotor Studios have developed a fully interactive virtual reality (VR) experience designed to educate school children about the process of recycling.

Created for the Recycling Discover Hub at the recycling facility at Hume in the ACT, the public will get their first glimpse of this exciting new experience at the launch event today, when the facility is officially opened.

The Hume facility processes all of the ‘yellow bin’ kerbside recycling collected from the ACT and surrounding NSW councils. It is operated by Australian recycling and resource recovery specialists Re.Group on behalf of the ACT government.

Utilising the Oculus Rift, users will be able to virtually walk through a complete 3D environment of the recycling facility, realistically replicated at exact scale.

Realistic physics simulations allow children to interact in a way that would otherwise be impossible by actually operating the facility and its machines.

Re.Group VR experience

Re.Group VR experience

The VR experience allows them to explore the facility, pick up and sort trash, and play mini-games designed to be both educational and fun.

A voice-over and large screen mirroring the user’s point-of-view from within the game allows this experience to be shared with an entire class of school children alongside the player.

The VR experience is a first of its kind and aims to radically change the way that the recycling industry educate the public on helping the planet.




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]