Influencer agency the projects* today announces the appointment of Matt McCann (pictured above on the right), the former GM of Media & Sport at Telstra, as the new managing director for the projects* in Australia.
McCann has a distinctive career with 12 years in media agencies across FMCG, Finance, Telco and Government before running one of Australia’s largest media budgets and sponsorship portfolios at Telstra. Matt will be managing the projects* Sydney team, overseeing the Content, Strategy, Creative, Account Service and Production departments.
Simon Philby (pictured above on the left), co-founder at the projects* said: “Our business has doubled in size both here in Oz and in the US over the last 12 months, and that’s largely down to the caliber of people we have been able to attract. It’s brilliant signing Matt who has an exceptional pedigree and most importantly shares our creative & cultural lense on the world. Matt is perfectly placed to drive our future growth”.
Carrie Barker, co-founder in the projects* said: “We are bringing in a seasoned operator to steer the Australian business through our next exciting chapter. Matt has experience with many of our key clients and relevant sectors, so will be pivotal in inspiring our partners to connect the dots between content, experiences and influencer marketing”
McCann said: “I’m thrilled to be joining the projects* at such an amazing time in the business. I’ve watched the projects* over the years go from strength to strength and I can’t wait to continue this growth”.
The projects* was founded in Australia seven years ago, and launched in the United States three years ago, with European expansion planned for 2016. Current clients include: ABSOLUT Vodka, Bauer Media, Chivas Regal, Electronic Arts, Jameson Irish Whiskey, Mercedes-Benz, P&G, Perrier-Jouët, Samsung, Westfield, V Energy and Vanity Fair.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]