AI-powered software solutions platform Progress Software has launched a suite of AI agents which can be built directly into content workflows and “reduce content bottlenecks”.
Unlike AI assistants that sit outside of the publishing process, Progress said the new agents will operate within it, turning content workflows into intelligent, adaptive systems.
Instead of relying on disconnected tools or manual steps, agents execute key tasks, such as optimisation, review and analysis within the content lifecycle itself. This is said to shorten production cycles and help editors deliver every piece of content with greater consistency, quality and performance.
“Abu Dhabi University is laying the foundation for a digital‑ and AI‑first future, positioning itself as a regional benchmark for AI‑driven higher education,” said Tarek El Araby, group director of IT and digital yransformation, Abu Dhabi University, United Arab Emirates.
With the acquisition of the Sitefinity platform and its generative AI capabilities, the university is setting the stage for intelligent, personalised digital experiences that will redefine content marketing and engagement across its community.”
According to Progress Software, the agents will allow marketing teams to build task-specific agents to support workflows, such as content analysis, optimisation and editorial review directly within Sitefinity CMS.
Agents can then evaluate full page experiences, including content, metadata and SEO properties, providing actionable recommendations. Agents will also “improve over time by learning from user feedbackl helping reduce repetitive suggestions and better align with team preferences”.
And with multiple agents likely to be active at once, there are built-in controls to prevent conflicting recommendations.
“Enterprise AI is entering its next phase, shifting from AI-assisted engagement to AI-powered digital operations,” said Loren Jarrett, EVP and GM, digital experience, Progress Software.
“With AI agents, content, personalisation and deployment flexibility in one platform, organisations can move faster, reduce complexity and scale digital delivery with greater control.”
