New York’s Times Square has always been an eyegasm of advertising, so the adult website P*rnhub’s enormous new billboard—featuring the winner of its contest seeking a great non-pornographic ad fits right in.
The winner is Nuri Galver, a copywriter from Istanbul, whose entry was chosen from more than 3,000 others. On the contest’s Tumblr page, Galver says his concept was a simple one: “Because our icon is a hand, our campaign will easily be integrated into any media. Because everyone has it or is familiar it. And they use it often in their daily life. So, with our effective insight, we will announce ‘Pornhub’ name to the whole world in a short time.”
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