Dyslexia is estimated to affect between 10 per cent to 15 per cent of the Australian population. It is an inherited condition that sees children struggle when learning to read and can have lifelong implications.
Code Read was formed by a group of concerned parents who wanted to provide support and information for the families struggling with the condition. The organisation campaigns to increase awareness of dyslexia and convince educational institutions and government to take the condition more seriously.
The team behind Code Read sought out Principals to create a name and brand identity and Principals took on the task on a pro bono basis.
The brand idea Principals created is “change minds, change lives”, which describes exactly what Code Read is aiming to do, while XXVI developed the Code Read name. The brand identity features the colour red, which teachers use when correcting children’s writing. The bold imagery evokes the challenges dyslexics face and smartly tells people how to pronounce the name.
Julie Hermansen, one of the founders of Code Read, said: “We don’t accept the status quo because it is unacceptable to dyslexics. We don’t accept that people should suffer, mainly due to ignorance. We are here to change minds; the minds of children who are coming to terms with their dyslexia; and the minds of policymakers in government and educators who have the greatest impact on the lives of dyslexic children and their parents. With the help of Principals and XXVI, we now have a platform to do just that.”
Hamish Cargill, Director of Brand Language at XXVI, said: “We’re thrilled to have been able to work with Julie and the team to create the Code Read name which will allow this important organisation to take their mission to the next level.”
Sandy Belford, Director of Principals, said: “The effect dyslexia has on the lives of young Australians is heartbreaking. In my career, I’ve worked with designers who have had to make their way against the tide of dyslexia. So it came naturally to help out and, we hope, make a difference for dyslexics and their families.”
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]