Priceline Launches Fundraising Campaign With Samantha Jade

Priceline Launches Fundraising Campaign With Samantha Jade
B&T Magazine
Edited by B&T Magazine

Priceline Pharmacy has announced its “Support Our Sisters” major fundraising campaign for 2021 as it celebrates 10 years of the Priceline Sisterhood Foundation.

The fundraising campaign invites Australians to co-write a special new charity single to support women. That then singer-songwriter Samantha Jade will then turn into a song.

The lyrics will then be displayed in Priceline Pharmacy front windows across Australia for customers to read and be inspired by.

This crowdsourced ‘Sister Song’, was created by branding and creative agency Whippet.

Priceline’s ambassadors have also banded together to create a range of limited-edition lipsticks with all profits going to the Priceline Sisterhood Foundation.

Chrissie Swan, Ita Buttrose, Tanya Hennessy, Lindy Rama-Ellis, Olivia Molly Rogers and Sarah Jane Adams have each created their own signature shade of lippie which customers can purchase in-store or online from 1 July.

To date, the Foundation has raised more than $7 million for its charity partners. The charities that the Sisterhood Foundation supports include: Perinatal Anxiety & Depression Australia, Raise Foundation, Dementia Australia, Look Good Feel Better and Motherless Daughters Australia.

Gabrielle Tully, head of marketing at Priceline Pharmacy, said: “The Priceline Sisterhood Foundation was formed ten years ago to give back the communities in which we live and work.

“We’re excited to partner with Samantha Jade and get our customers involved by creating unique touchpoints throughout the month. We’re so thrilled to be creating a song about Sisterhood that expresses the collective voice of Australians and helps raise money for an important cause.”

Australians can head in-store, share their Sisterhood stories and donate to the Priceline Sisterhood Foundation

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