PRIA Recognises Excellence In PR At NSW Awards

This year’s outstanding public relations and communications campaigns were revealed at the Public Relations Institute of Australia’s (PRIA) NSW State Awards for Excellence ceremony.

PRIA’s Golden Target Awards recognise excellence in public relations and are judged by a panel of leaders in the profession and industry sector representatives. the awards celebrate the achievements of the Public Relations Institute of Australia’s members and identify innovative and exciting communications programs from across the nation.

Submissions come from all over Australia, across sixteen categories, keeping the judges busy until end of August (for a full list of categories see here).

The event celebrated a total of 41 NSW based campaigns and teams. Over 100 PR professionals gathered to celebrate this year’s winners and attendees enjoyed a special night in a one of Sydney’s trendiest locations.

Allison Lee, National GTA Chair said, “The winning campaigns were those that moved the needle, that made a real difference to the bottom line of the client or company, or solved a significant communications challenge. Many of the winning campaigns set a benchmark for PR internationally and were adopted by other markets.

“Best of the best winners including Red Agency, the media department at the Australian National University, and the communications team at Carnival Cruises, showed creativity combined with excellent implementation. Their efforts, and successes, should be recognised by the entire industry.

“2014 marked a year of rigourous review with judges sticking closely to strict evaluation guidelines, whilst robustly debating the results. As a result, the State Award for Excellence winners really do represent the best of the best,” Lee concluded.

NSW entries have continued the high standard of entries received thus far, which will all now go towards the National Golden Target Awards competition later this year in Brisbane. Well done to all entries and winners.