PRIA Recognises Excellence In PR At NSW Awards

PRIA Recognises Excellence In PR At NSW Awards

This year’s outstanding public relations and communications campaigns were revealed at the Public Relations Institute of Australia’s (PRIA) NSW State Awards for Excellence ceremony.

PRIA’s Golden Target Awards recognise excellence in public relations and are judged by a panel of leaders in the profession and industry sector representatives. the awards celebrate the achievements of the Public Relations Institute of Australia’s members and identify innovative and exciting communications programs from across the nation.

Submissions come from all over Australia, across sixteen categories, keeping the judges busy until end of August (for a full list of categories see here).

The event celebrated a total of 41 NSW based campaigns and teams. Over 100 PR professionals gathered to celebrate this year’s winners and attendees enjoyed a special night in a one of Sydney’s trendiest locations.

Allison Lee, National GTA Chair said, “The winning campaigns were those that moved the needle, that made a real difference to the bottom line of the client or company, or solved a significant communications challenge. Many of the winning campaigns set a benchmark for PR internationally and were adopted by other markets.

“Best of the best winners including Red Agency, the media department at the Australian National University, and the communications team at Carnival Cruises, showed creativity combined with excellent implementation. Their efforts, and successes, should be recognised by the entire industry.

“2014 marked a year of rigourous review with judges sticking closely to strict evaluation guidelines, whilst robustly debating the results. As a result, the State Award for Excellence winners really do represent the best of the best,” Lee concluded.

NSW entries have continued the high standard of entries received thus far, which will all now go towards the National Golden Target Awards competition later this year in Brisbane. Well done to all entries and winners.

Government Sponsored Campaigns
NSW COMMENDEDAustralia’s Digital SwitchoverVanessa Liell, n2n Communications
NSW HIGHLY COMMENDED2013 Asbestos Awareness Month CampaignClare & Alice Collins, Insight Communications
NSW HIGHLY COMMENDEDHIV Pop Up Testing: Changing the HIV testing landscape across NSWSamara Kitchener, NSW Health
NSW WINNERRaising the profile of TAFE NSW – Western Sydney InstituteRobyn Sefiani, Sefiani Communications Group
Public Affairs
NSW WINNERGender reporting is not red tapeViv Hardy, Callidus PR
Issues Management & Crisis Communication
NSW HIGHLY COMMENDEDDanone Nutricia Contamination CrisisAva Lawler, Weber Shandwick Australia
NSW WINNERSuccessfully navigating troubled watersAnthony Tregoning, Financial & Corporate Relations
Internal / Change Management Communications
NSW WINNERConnecting with WordsSandra Hilmer, Telstra
Consumer Marketing
NSW HIGHLY COMMENDEDNESCAFÉ Dolce Gusto: Michael Breach, ‘Coffee artist of the stars’ promotes #DolceGustoArtPhilippa Naylor & Frances Dwyer, IMPACT Communications Australia
NSW HIGHLY COMMENDEDCanstar ’10 Minute Challenge’Carden Calder, BlueChip Communications
NSW HIGHLY COMMENDEDKnow what they like, find what they loveRachel White, Red Agency & eBay
NSW HIGHLY COMMENDEDCanon ShineAndrew Giles, Canon Australia & Kieran Moore, Ogilvy PR
NSW HIGHLY COMMENDEDThe LAB experiment – Best & LessMatthew Gain, Edelman Australia
NSW WINNERFlora Pro-activ, From Floraville to the Nation!Melissa Cullen, Res Publica
Business to Business
NSW HIGHLY COMMENDEDThe Brother partner training toolKaren Coleman, Bite
NSW HIGHLY COMMENDEDEstablishing a new EFT brand in the Australian marketAnthony Tregoning, Financial & Corporate Relations
NSW – General ElectricMatthew Gain, Edelman Australia
Sustainability & Corporate Social Responsibility
NSW COMMENDEDPetbarn sets up Purrfect pairsMichael Pooley, Professional Public Relations
NSW COMMENDEDImproving Brand Health & Addressing Negative Sentiment through CSR – KFCMatthew Gain, Edelman Australia
NSW COMMENDEDAustralian Bites and StingsDavid Leahy, Buchan Consulting
NSW HIGHLY COMMENDEDUnited Nations Foundation – Changing the conversation on climate changeJames Wright, Red Agency
NSW WINNERNespresso Project UpcycleAva Lawler, Weber Shandwick Australia
Health Organisations
NSW COMMENDEDLove your Lungs at 65 Years YoungKristen Bruce & Paul Jans, VIVA! Communications
NSW COMMENDEDAn integrated PR Campaign calling for preventative community action to ‘Outsmart Flu’Kristen Bruce & Paul Jans, VIVA! Communications
NSW COMMENDEDLive, Love, Play – Inspiring people to ‘do better’ with Asthma AustraliaAva Lawler, Weber Shandwick Australia?
NSW HIGHLY COMMENDEDLoud House – Hearing AustraliaMatthew Gain, Edelman Australia
NSW HIGHLY COMMENDEDInformed Beauty- AllerganMatthew Gain, Edelman Australia
NSW HIGHLY COMMENDEDThe Royal Flying Doctor Service – Buy the SkyJames Wright, Red Agency
NSW WINNERHIV Pop Up Testing – Taking Testing to the PeopleSamara Kitchener, NSW Health
Low Cost/Pro Bono
NSW COMMENDEDA bloody great night outChristina Efthymiades, Laconic PR and Communications
NSW HIGHLY COMMENDEDBusking for lifeElizabeth Mckenzie, Red Agency
NSW WINNERThe Royal Flying Doctor Service – Buy the SkyJames Wright, Red Agency
Best Use of Analytics
NSW COMMENDEDVedaScore Launch: Know Where You StandTim Powell, The POP Agency
Emerging PR Practitioner of the Year
NSW COMMENDEDAlex Charlwoodn2n Communications
NSW HIGHLY COMMENDEDNick Creeveyn2n Communications
NSW HIGHLY COMMENDEDAlison Whealingn2n Communications
NSW WINNERIshtar SchneiderPalin Communications
PR Consultancy of the Year
NSW COMMENDEDSauce CommunicationsLiane Sayer-Roberts
NSW HIGHLY COMMENDEDEdelman AustraliaMatthew Gain
NSW WINNERRed AgencyJames Wright
In-house PR Team of the Year
NSW WINNERCarnival AustraliaPeter Taylor

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