Streaming service Presto has released insights into its consumers’ use on mobile devices, research shows a massive 130 per cent jump in Presto streaming between 5am and 7am each day.
Presto research demonstrates a massive surge in usage trends during both the morning and evening weekday commutes for customers using Presto via mobile networks- the term Presto uses to describe the phenomenon is ‘commutert
Shaun James, Presto TV CEO, said: “From the data we are seeing, it’s clear our customers are extremely comfortable using their mobile devices to access Presto to continue watching their favourite TV shows and movies.
“The prominent peaks of usage at the start and end of the traditional work day are definitely pointing to a trend in ‘commutertainment’ where people are taking their streamed entertainment with them in greater and greater numbers.
“It’s proving the point that people want to take Presto with them and continue watching the shows and movies they may have started streaming in the home on more traditional broadband networks.”
Presto’s platform has TV shows including The Walking Dead, Mr Robot, Entourage, Modern Family and Parks and Recreation.
Please login with linkedin to commentAMAA
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]