BYOND, a boutique PR and communications agency founded by Pardis Mahdavi, has launched in Sydney. Specialising in lifestyle, beauty, food and beverage, and travel and tourism, BYOND brings a strategic and considered approach to building influence with lasting impact through PR and media relations, influencer partnerships, events and activations, and content creation.
“At BYOND, we don’t stop at visibility, we create presence that lasts,” said Mahdavi. “We don’t just chase headlines or quick wins; our focus is on enduring influence, shaping reputations and delivering brand moments that hold meaning.”
Throughout her career, Mahdavi has partnered with an impressive portfolio of brands including OLE HENRIKSEN, ASICS, Sportscraft, Crown Resorts, Coco & Eve, Chargrill Charlie’s, Ferrero Rocher, Lululemon and Veneziano Coffee Roasters, securing national broadcast coverage, premium lifestyle features and high-impact campaigns that have strengthened brand equity across diverse sectors.
With BYOND, Mahdavi is dedicated to guiding brands in premium consumer categories to tell purposeful stories, forge strategic influencer alignments, create editorially driven content, and deliver sophisticated brand experiences that spark genuine connection. The agency is now open to new briefs and is committed to partnering with clients seeking thoughtful, results-led communications that make a lasting impression.
