23 June, 2020

PR Agency Agent99 Wins Four New Clients

By Emilie Lawson

PR agency Agent99 is kicking off the new financial year with four client wins, reinforcing its strong position across both its key areas of expertise in the consumer/lifestyle and B2B space.

Augmenting their consumer food/beverage and lifestyle offering, GAP Drinks has appointed the agency to launch their latest products for Greenall’s Gin. GAP Drinks, who distribute Greenall’s Original London Dry Gin in APAC, have again sought Agent99’s expertise following a highly successful summer campaign for Greenall’s Wild Berry Pink Gin variant.

For this campaign, Agent99 will promote Greenall’s liqueur range in Australia by building a strong media relations and influencer campaign for the Winter season.

Nicole Moore, Marketing Manager of GAP Drinks says, “We are excited to partner with Agent99 again for the promotion of and education around Greenall’s Liqueur range. Their bespoke and tailored approach has been a perfect fit for the brand as we look to widen our consumer base and provide affordable and delicious gin variants.”

Further highlighting Agent99’s expertise in the drinks space, the team have been engaged by Tribe Breweries who distribute American beer brand Pabst Blue Ribbon in Australia. The team will launch Pabst’s new 99-can packaging initiative with a widespread earned media campaign; utilising the brand’s credible history and innovation to drive millennials to trial this exclusive offering. The team will also engage micro-influencers in the arts, music and sport scenes to raise further awareness.

Welcoming another great client back to its roster for 2020, globally renowned stationery and diary brand Collins Debden has engaged Agent99 for a third consecutive year. Agent99 will create PR and marketing initiatives to promote new lifestyle product ranges in the lead up to Christmas/New Year and host an intimate consumer event to further build brand awareness and educational messaging.

Daniel O’Sullivan, Managing Director of Collins Debden Australia says, “Off the back of an incredible campaign in 2019 and a raft of new Collins Debden products, we are really pleased to partner with Agent99 to keep building momentum and establishing our brand leadership in the lifestyle stationery space.”
Establishing the Agency’s credibility in the B2B and thought leadership field, property expert Lloyd Edge has extended his project with Agent99 to a long-term annual commitment.

Following a successful pivot in the midst of COVID-19, Lloyd has onboarded the agency to assist building his corporate profile in the property buying sector, as well as provide continual PR support of the sales and promotion of his book, Positively Geared.

As the Agency heads into Post-Covid recovery, Agent99’s Founder and Managing Director Sharon Zeev Poole says, “We are very grateful to be commencing this new financial year on such a positive note. The last few months have been incredibly difficult for many PR and marketing agencies across Australia. As we continue to work hard and put results at the front and centre, we are anticipating a continued flow of incredible new opportunities that will position us as an even stronger player in the comms space, ready for the year ahead.”

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